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Posts Tagged ‘Gavin Newsom’

Burson-Marsteller Hires More Staffers from San Francisco Mayor Gavin Newsom’s PR Team

Are you looking to sway policy decisions or get the ear of San Francisco mayor Gavin Newsom? You should consider hiring Burson-Marsteller, since the agency has basically hired his entire PR staff.

The latest departure is Erin Garvey, Newsom’s deputy press secretary, who just joined Burson’s San Francisco office as manager in the issues and crisis group.

She reunites with Newsom’s former communication’s director, Nathan Ballard, who joined Burson this past March. Brian Purchia left his post as Newsom’s deputy communications director and tech advisor to join Burson in April.

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SF Mayor New Media Advisor Follows Comm. Director To Burson Marsteller

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Brian Purchia has left his post as Deputy Communications Director and Tech Advisor for San Francisco Mayor Gavin Newsom to join Burson Marsteller’s digital arm, Proof Integrated Communications.

Newsom’s former communications director, Nathan Ballard, joined Burson to run their San Francisco office just a few weeks ago.

“Brian’s done genuinely innovative work and helped open up San Francisco government,” Craigslist founder Craig Newmark told the San Francisco Chronicle today.

In addition, Michael Beno has also joined Proof as a director. He was most recently with Ruder Finn. Proof hired B.L. Ochman as its managing director in January.

For those keeping score at home, so far this year B-M has hired a new digital employee once every ten days.

Burson-Marsteller Hires Gavin Newsom’s Former Comm. Director

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In another high-profile hire by WPP-owned Burson-Marsteller, political heavyweight Nathan Ballard joins the firm as managing director in the San Francisco office.

Ballard was communications director to San Francisco Mayor Gavin Newsom since November of last year, and was one of a string of high-profile staffers to resign. He returned to his own consultancy, Nathan Ballard Communications (with cool URL: www.earned-media.com) before joining Burson. He brings deep connections to Democratic party politics in California in an inevitable time of change in the state.

Before putting in two years with Newsom, Ballard spent four years consulting to labor unions, nonprofits, law firms, and political candidates and initiatives. Before that, he was the Democratic National Committee’s communications director in California, worked on the John Kerry and Wesley Clark presidential campaigns, and was communications director for the California Labor Federation, AFL-CIO.

Ballard will report to EVP Josh Gottheimer. A spokesperson for Burson tells us Ballard is in negotiations to bring some of his clients with him.

Poll: How Long Until Twitter “Novelty PR” Wears Off?

Is it just us, or have you had more than your fair share of Twitter marketing/pr stories recently?

Pizza Hut got a ton of press for hiring a “Twittern” (Twitter Intern, get it?) to monitor the brand this summer.

San Francisco Mayor Gavin Newsom announces his run for Governor of the state via Twitter.

Not to mention the NYTimes pens what seems to be about five Twitter related stories a day. (Tech reporter Saul Hansell counts 32 references on the newspaper’s website on Tuesday of this week.)

And we won’t event get into the whole Oprah/Ashton thing.

We’re guilty too, having just posted about this virtual “therapy session” service on Twitter. To top it all off, comScore reported today that worldwide visitors to Twitter.com increased 95 percent in the month of March from 9.8 million to 19.1 million, according to TechCrunch.

So, our question to you is: How long until this Twitter novelty PR wears off?

How long until this Twitter novelty PR wears off?(online surveys)