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Posts Tagged ‘GCI Health’

Spin the Agencies of Record

The Jed Foundation, a nonprofit focused on emotional health and suicide prevention among college students, has selected Ricochet Public Relations for a national program to raise awareness of the organization’s programs and new initiatives. Ricochet’s healthcare team will work on the account.

The American Academy of Nurse Practitioners has chosen GCI Health as its AOR. The firm’s New York office will work on the account, focusing on raising awareness of the organization and the group it represents as the U.S. healthcare system changes.

Amyris, an alternative energy company, has chosen Schwartz Communications and its cleantech practice as AOR. Amyris uses an “industrial synthetic biology platform” to create alternatives to petroleum fuels.

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GCI Promoting HBA’s 2011 Woman of the Year Event

Dr. Lewis-Hall will be honored at this year's HBA Woman of the Year Luncheon.

GCI Health is working with the Healthcare Businesswomen Association on a pro bono basis to promote the 2011 Woman of the Year event, taking place Thursday, May 5 in New York City. The luncheon is attended by more than 2,000 in the healthcare industry.

This is the 22nd annual luncheon, and the organization will be honoring Freda Lewis-Hall, chief medical officer at Pfizer. Dr. Lewis-Hall has a 30-year career that spans across medical practice, government work, pharma, and other areas. She was appointed to her current post at Pfizer in 2009.

Spin the Agencies of Record

GolinHarris has been selected as AOR to Rotary International. The firm will help Rotary International raise awareness of its cause initiative End Polio Now, which addresses the ongoing fight against the disease abroad. GH will also conduct outreach for the nonprofit’s other philanthropic efforts. The account will be handled out of the Los Angeles office by SVP Dan Zukowski.

Cookie Jar Entertainment, makers of the Caillou line of toys launching this Spring, has selected Child’s Play Communications for PR services. The firm, which specializes in PR targeting moms, will use its Team Mom blogger network to promote the line. According to Child’s Play president Stephanie Azzarone, the Team Mom network will “not only highlight features and benefits in their reviews, but also share their child’s personal experience with the product,  while typically including photos and often video of their children interacting with it.”

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Roll Call: GolinHarris, GCI, MTV, and More

'Deadliest Warrior' is one of the shows on MTV's Spike TV. MTV's Entertainment Group has a new EVP.

Hortense Nastase has been named the MD of GolinHarris Bucharest, the agency’s new office to serve the Eastern European market. Nastase previously spent 11 years with Lowe PR, where she was managing partner and director since 2008. The PR department at Lowe is being rebranded to GolinHarris. Clients include Unilever, Electrolux, and Johnson & Johnson.

William Reihl has joined Weber Shandwick as North American EVP of the firm’s global consumer practice. He will report to Lisa Sepulveda, president of the practice, based here in New York. Most recently, Reihl was EVP and New York consumer practice director at Ogilvy PR.

Kelly Cusumano has joined GCI Health as SVP and deputy director of the firm’s Atlanta office. She will report to the Atlanta market leader, Valerie Lind. Cusumano was previously a VP at HealthSTAR PR. She has experience in the men’s health and autoimmune disease categories.

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Roll Call: Changes at Porter Novelli, Weber Shandwick, Walt Disney, and More

Porter Novelli has restructured its global healthcare practice. Barbara DeBuono, the firm’s chief medical officer, will lead the practice as global director of health and social marketing. And there are four new hires in New York and London: Susan Hayes returns to the firm to serve as partner, managing the Novartis business; Cheryl Nifro joins as EVP to lead the Merck business; Kimberly Santiago joins the London office as associate director to handle men’s health brands; and Sarah Schapira joins the London office as account director to work on women’s healthcare brands.

Stephanie Agresta has joined Weber Shandwick as EVP, MD of social media in the digital communications practice. She was previously EVP and global director of digital strategy and social media at Porter Novelli. Her first book, Perspectives on Social Media Marketing, co-authored with PepsiCo’s Bonin Bough was released this month.

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GCI Health To Promote Botox for Migraines

Allergan has selected GCI Health to support the launch of Botox for use in the preventive treatment of chronic migraine in adults.

Botox was approved by the FDA on October 15 for use in preventing migraines in patients who suffer from headaches that last four or more hours during 15 or more days in a month. According to the press release announcing the relationship, this is the “sixth therapeutic indication for the product” since 1989.

“Botox, with current annual sales of $1.4 billion, could eventually capture $600 million or more in additional annual sales from the migraine indication, according to analysts,” Reuters reports.

While the financial results have made it a favorite on Wall Street, the story continues, Allergan agreed to plead guilty last month and pay $600 million to resolve federal accusations about Botox marketing practices.

“The Justice Department accused Allergan of paying kickbacks to doctors to prescribe Botox for unapproved uses — such as treating headaches, pain and juvenile cerebral palsy — and teaching doctors how to bill for such ‘off-label’ uses,” the Reuters story said.

GCI Health Adds Education Practice

GCI Health has launched a new practice that will focus on patient education and patient-doctor relations.

Synchronicity will specialize in educating patients in disease management, teach them about sticking with their medication, and address other healthcare issues. The practice will also provide doctors with materials, tools, and resources to help them better communicate with patients. Sharon Savel and Cathy Fink, who each have 25 years of experience in patient education, will lead the practice.

“PR and media still play a role to enhance” Synchronicity’s projects, Wendy Lund, GCI Health CEO said when talking about the offerings in the new practice area.  “It’s related, but it’s a separate skill set.”