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Posts Tagged ‘GE’

Internet Week New York Is Around the Corner

Internet Week New York 2014 Design Within Reach1 Cropped“People ultimately want homes that work, and they don’t want to think about repairs. In the future, with smart homes and the ‘Internet of Things’, your home will take care of you”. Those comments were made by design specialists during a recent Internet Week New York preview panel. Manhattan’s Hudson Yards development, slated to open starting in 2017, serves as an example of high-tech, low- maintenance homes.

While residential projects like these are farther away on the horizon, Internet Week New York is only a month from now. The weeklong citywide festival showcasing the impact of technology on business, entertainment and culture will take place starting May 19. While 250  events will be held around town, Internet Week HQ is Metropolitan Pavilion, a spacious venue conveniently located in Chelsea.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Meet the World’s Greatest Vine User

Last week we wrote a couple of posts about brands creating cool promotional campaigns with Twitter‘s Vine app. Yet, when we wrote about the (excellent) clips from brands like GE or Clorox GreenWorks, we hadn’t yet encountered the work of Yell Design‘s Matt Willis. His profile consists of stop-motion pieces that use food to achieve some incredible visuals–and it is leaps and bounds ahead of almost anything else we’ve seen on Vine.

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G.E. Is Totally Cool With 30 Rock, You Guys

30 Rock Tina Fey Alec BaldwinSay you’re a PR/branding exec at a big corporation. Say there’s a certain sitcom that’s been making fun of you mercilessly for seven years (while appearing on a network that you once owned). What would you do?

Well, if you’re General Electric and that sitcom is 30 Rock, you embrace it after maintaining an adversarial relationship for more than six seasons. G.E., which has seen its “Six Sigma” super-productivity culture mocked repeatedly by Tina Fey, recently decided to let the public know that it is totally in on the joke.

We weren’t the only ones who noticed the company’s weird “thank you” commercial on last week’s episode. Global director of brand management Linda Boff explained everything to Ad Age, saying “G.E. employees and G.E. executives have laughed for the last seven years along with the rest of the audience.”

Oh yeah? Something tells us that former CEO/conspiracy theorist Jack Welch (aka Jack Donaghy) didn’t even chuckle, but at least somebody has a sense of humor.

It’s a bit of a rebranding, really:

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Dr. Seuss, Branding Genius

The doctor is inToday in unexpected nostalgia: By the time they come of age, most American children have in some way experienced the multimillion dollar brand that is the estate of writer/illustrator Theodore Seuss Geisel, aka Dr. Seuss. Multiple generations got to know the good doctor through his colorful, award-winning children’s books, TV specials and a string of hand- and computer-animated films of varying critical and commercial success.

Anyone with a soft spot for Seuss’s work will get a kick out of this online exhibit, recently made available by the Library of the University of California, San Diego. His instantly recognizable visual brand shines through in a series of amusing pre-war ads for companies as disparate as Ford, NBC, Ajax, GE and Standard Oil. Like contemporary Walt Disney, Suess knew that there was no better way to humanize a brand than with adorably anthropomorphic creatures; he was a master of developing a unique visual signature that somehow tied back to the product in question.

Does a cynical age embodied by the increasingly sarcastic tone of Disney and DreamWorks properties still allow for the whimsy of a Seuss? We hope so.

PR Plays a Role on Super Bowl Sunday and Beyond

The Super Bowl's star quarterbacks. Image from Waggener Edstrom infographic. Link after the jump.

For the past week, we’ve been watching clip after clip of the upcoming Super Bowl commercials. Needless to say, the ads are a highlight of the game.

But the public relations industry is also excited for the event. The big game is not just a platform for creative advertisements, but for all of the PR and marketing that surrounds the broadcast at the game and elsewhere.

“For PR practitioners, there are several avenues to consider when thinking of ways to work with your clients around the Super Bowl,” Lisa Zlotnick, Lippe Taylor‘s VP of media told us in an email.

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Four Ways CMOs of Major Companies are Using Social, Multimedia to Engage Audiences

Social media and PR were foremost on the minds of top marketers yesterday at Advertising Week in New York. As Stephanie George, Time Inc’s CMO said, “PR now has greater value than ever before. Through our own PR efforts we get the best response from our customers, and to do so you need to have high quality brands and content.”

George, along with CMOs from GE, CVS, and FedEx, focused on the impact of social media on their brands and company reputations. After the jump, other takeaways from the panel.

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Happening Now: GE’s Eight-Hour Online Discussion ‘Ask Anything’

GE is hosting an eight-hour digital event to bring to a close the second part of its ecomagination Challenge Powering Your Home, a $200 million effort to spur clean energy innovation by inviting everyone to share good ideas.

The event, taking place online through 4:30 p.m. ET, will feature commentary from GE’s SVP and CMO, Beth Comstock; Mark Vachon, VP of GE ecomagination; Jeffrey Davis, director of space life sciences at NASA; and many others. The event is also moderated by Chris Anderson and Jason Tanz from WIRED magazine.

Members of the audience can ask questions on Twitter, @ecomagination with the hashtag #AskGE, or on Facebook. Click here to join now.