A food store in Mineral, VA after yesterday's quake. Photo: AP, Steve Helber

The dynamic of paid, earned, and owned media was discussed during Cision’s webcast about the future of media on Tuesday. The format included a rapid-fire session with fifteen questions and thirty speakers in sixty minutes. To shake things up a bit more, the webcast took place shortly after the East coast earthquake hit. Discussions during the webcast confirmed recent media trends that relate to PR.

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