The PR industry has its share of “It” factor sensations just like Hollywood, the music business and television. In today’s public relations, these aren’t compelling and highbrow artistic ideas that transform our culture like Apple’s legendary “1984” commercial or Coca-Cola’s iconic Mean Joe Green commercial.
Technology has changed many aspects of marketing and public relations. Digitally animated spokespeople, or spokesthings, such as the Geico Gecko and, yes, the KIA Hampsters represent a strange blend of marketing cuteness, humor, accessibility–and in this case Lady Gaga star power–that connects with the public. And it works. Read more