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<title>Gene Randall - PRNewser</title>
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<copyright>Copyright 2013</copyright>
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<title>Chevron Asks: Would You Believe This Man If He Appeared On Your Local News?</title>
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<p>The oil giant is hoping the answer to that question is yes, as they created an extensive video rebuttal to a &#8220;60 Minutes&#8221; report that <em>The New York Times</em>&#8216; <strong><a href="http://www.mediabistro.com/Brian-Stelter-profile.html">Brian Stelter</a></strong> <a href="http://www.nytimes.com/2009/05/11/business/media/11cbs.html?ref=media">calls</a>, &#8220;potentially damaging&#8230;about oil company contamination of the Amazon rain forest in Ecuador&#8230;&#8221;</p>
<p>The report states a verdict on a case that would cost Chevron $27 billion, &#8220;the largest environmental lawsuit in history,&#8221; is coming soon, according to correspondent <strong><a href="http://www.mediabistro.com/Scott-Pelley-profile.html">Scott Pelley</a></strong>. The host of the video is <strong><a href="http://www.mediabistro.com/Gene-Randall-profile.html">Gene Randall</a></strong>, a former CNN correspondent turned corporate consultant.</p>
<p><a href="http://www.nytimes.com/2009/05/11/business/media/11cbs.html?ref=media">According to Stelter</a>, &#8220;The Chevron video never directly claims to be journalism. But a casual viewer could be swayed by the description &#8211; &#8216;Gene Randall reporting&#8217; &#8211; and the journalistic devices used, including file footage of the rain forest and over-the-shoulder interviews with experts&#8230;<strong><a href="http://www.mediabistro.com/Mitch-Anderson-profile.html">Mitch Anderson</a></strong>, a campaigner for Amazon Watch, said that Chevron had resorted to &#8216;embarrassing public relations tactics.&#8217;&#8221;</p>
<p>So far, the numbers tell the best story. The &#8220;60 Minutes&#8221; segment had 12 million viewers, while the Chevron video has just over 2,000 views on YouTube. View the &#8220;60 Minutes&#8221; segment below.</p>
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<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Joe Ciarallo</dc:creator>
<comments>http://www.mediabistro.com/prnewser/chevron-asks-would-you-believe-this-man-if-he-appeared-on-your-local-news_b1669#disqus_thread</comments>
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		<category><![CDATA[Damage Control]]></category>
		<category><![CDATA[Brian Stelter]]></category>
		<category><![CDATA[Gene Randall]]></category>
		<category><![CDATA[Mitch Anderson]]></category>
		<category><![CDATA[Scott Pelley]]></category>
<pubDate>Mon, 11 May 2009 07:44:34 +0000</pubDate>
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