Have you been following the latest, dumbest political media scandal? We hope you answered “no”, because this one is a real doozy. It’s a classic case of “hack” vs. “flack” that will feel very familiar to anyone who has spent some time in PR or journalism.
To summarize: Bob Woodward, the veteran reporter who was one-half of the team that exposed the Watergate scandal leading to Richard Nixon’s resignation, had a mildly testy exchange with a White House rep over the pending “sequester” drama. Essentially, if the two parties can’t agree on a mix of new revenue and spending cuts, a big rash of cuts that they set up last year precisely to avoid this sort of showdown will go into effect. It’s basically President Obama versus the House of Representatives, so…politics as usual.
Alright, now what’s the “controversy”–and how does it relate to PR? Glad you asked!