Here’s an interesting little case study that combines three things we like: sponsored content, social media and real-time marketing.
General Electric is all about invention, right? So the company encouraged fans and followers to submit their own great ideas using the hashtag #SomeoneShouldInvent and created customized GIFs of their favorites.
— General Electric (@generalelectric) May 8, 2014
On to the sponsored part, which features Jimmy Fallon and a bunch of adorable kids (come on, you have to click)…