General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy.
What does this mean? From the company’s post on the matter yesterday:
“Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging”
So they’re insisting that their suppliers get on board by reducing those emissions and “achiev[ing] zero net deforestation in high-risk supply chains by 2020″…or else. We assume.