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Posts Tagged ‘George Clooney’

George Clooney Doesn’t Tweet Because He Likes to Drink

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Today our sister site AllTwitter revealed a not-so-surprising secret: certain super-famous people don’t like to tweet because they do like to drink.

Well, that’s the way George Clooney put it, at least. In a recent Variety interview about his new movie The Monuments Men, he explained why prominent actors like himself, Matt Damon and Brad Pitt don’t appear on Twitter:

“Just because, I like to have a drink at night. I could easily say something stupid, and I also don’t think you need to be that available. I don’t see Matt [Damon] or Brad [Pitt] or myself wanting to get our thoughts out in a 140-character-thing at 3 in the morning.

God forbid you take a sleeping pill and wake up and the sentences don’t even make sense. What a horrible idea.”

We like the way he thinks. As big charity guys, he and his friends could just pull a Leonard DiCaprio and tweet about all their non-profit/environmental endeavors. But that would be pretty boring, wouldn’t it?

We still have to agree with Dick Costolo, though: get Tina Fey and Amy Poehler or GTFO. Let’s throw Angelina Jolie in there too, because there’s no way this account is real (too many emojis).

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Gwyneth Paltrow Will Destroy You, Vanity Fair

shutterstock_122722468Want to get your A, B, or C-list client featured in Vanity Fair? According to the gossip blogs (which we would never, ever read), you might have to go through Gwyneth Paltrow first. It seems Mrs. Coldplay is pretty upset about a “take-down piece” rumored to appear in the magazine that will reveal some sort of personal blah, blah, whatever.

We’re more interested in Radar Online‘s claims that the actress has embarked on a mission to destroy the magazine’s reputation as the kind of thing that people with too much free time on their hands flip through while scheduling tours of their mansions.

(Just kidding, Graydon CarterBored to Death was a great show.)

She supposedly sent mass emails to her celebrity friends telling them to boycott the VF and convinced George Clooney to cancel his scheduled appearance on its cover. The campaign may have worked, because the story didn’t run in this month’s issue—but one of those reps that always leads us to ask “are these real people?” told Radar that:

“Too many resources have been plowed into it and too many bridges have been brined [burned?] for it to be killed”

We’d ask who does media relations for Paltrow, because there has to be a better way to combat bad publicity.

How Nespresso Became the Luxury Instant Coffee Brand

NespressoHere’s an interesting case of a brand dominating its market via the art of ingratiation. The basics: Nespresso makes instant coffee. You know, the little pods that you put into a machine and press a button to prepare. It’s easy, but it doesn’t taste all that great no matter how good the beans are (we know because we drink it every day). OK, so why do so many of the nation’s top restaurants use Nespresso pods? Wouldn’t diners paying hundreds of dollars for a meal want something a little…fancier?

Well, Nespresso didn’t just hire George Clooney and Penelope Cruz to hawk its products — the brand also carefully wormed its way into the good graces of chefs at top restaurants by hyping the size and convenience of its coffeemakers and convincing big names to sign contracts promising to exclusively use Nespresso in their kitchens.

The fact that the company’s pods only work in its own machines probably helped as well. But that’s not all: the company also started a weeklong seminar program designed to help servers sell coffee like wine by using a bunch of fancy adjectives to describe the differences between its eight blends.

Of course, the fact that hoity-toity restaurants and hotels like Nobu 57 and The Four Seasons serve Nespresso only amplifies its appeal to the average consumer looking to buy an automatic coffee machine.

That, friends, is how you corner a market.

George Clooney is a Blight On His Girlfriends

George Clooney with ex-girlfriend Elisabetta Canalis, who is now opening pizza joints in Miami.

George Clooney is loved the world over. He’s won Oscars. People pay to see his movies. (We hear The Descendants is pretty good.) And look at this long list of girlfriends.

But the New York Post Magazine has published a story today that says Clooney is no good to these ladies. No good at all.

“Hollywood’s ultimate bachelor, willfully committed to never committing, has left a long line of unknown women in his celebrated wake,” the story says. “For women who hope to gain fame from a high-profile relationship, dating George Clooney is a catch-22.”

Read more

Rogers & Cowan Helps American Airlines Pay Nothing For Product Placements in George Clooney Film

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The new Paramount Pictures film “Up In The Air,” starring George Clooney, has been getting great reviews. Now it’s getting great reviews from marketers and product placement experts as well.

The story, centered around Clooney as a busy executive closing in on 10 million frequent flier miles, prominently features American Airlines, among other companies. So how much did American Airlines pay for the product placement? Nothing.

In exchange for the placement, they provided Paramount free shooting locations, which are often a key expense in such productions.

The deal was facilitated by IPG entertainment focused PR agency Rogers and Cowan.

Dawn Turner, manager of promotions at American Airlines told The New York Times the deal was a fit because it painted the company in a good light. “If a production isn’t putting together a project that fits well with our brand image, we don’t participate…Movies nowadays can be really violent, and if they have a plane blowing up, that’s not good,” she said.