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Posts Tagged ‘George Lucas’

The Force ‘Awakens’ a Whole New Realm of Movie Publicity

Star Wars 7Marvel does it. DC Comics is learning it. Star Trek did it. But there is no movie series in history that has created the kind of hype as the Star Wars saga.

The year was 1977, and some “stuck-up, half-witted, scruffy-looking nerfherder” named George Lucas came up with the odd idea to begin hyping a movie months before it hit theaters.

At the time, observers considered the three-month-long teaser period even more ambitious than the movie itself, but the film did okay — it’s still number six all time on the top-grossing flick list.

That teaser campaign created a new model for publicizing movies…one closely followed by Lucas’ successor, J.J. Abrams.

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Breaking: Disney To Acquire Lucasfilm, ‘Star Wars’

Today in Been There, Done That Media News: Walt Disney Co., fresh off its efforts to turn the once-stellar Pixar into a mediocre sequel factory, has announced plans to acquire Lucasfilm Ltd. for a cool $4 billion, thereby taking ownership of the series that defined the childhood of every American born between…oh, who are we kidding? Every kid around the world loves the (original) “Star Wars” trilogy. We’ll just avoid mentioning episodes 1 through 3 (along with certain parts of “Return of the Jedi”), because we’d rather not get our blood pressure up this late in the afternoon.

Anyway: Get ready for more “Star Wars” rides at DisneyWorld!

The worst part of this announcement? ”Star Wars Episode 7 is targeted for release in 2015, with more feature films expected to continue the Star Wars saga and grow the franchise well into the future”–and George Lucas will serve as “creative consultant” on this monster of a vanity project.

Serious question: Did anyone anywhere in the world ask for another “Star Wars” movie? Or is George Lucas just making one last attempt to revive the embarrassing husk of what was once a promising career?

We leave you with the only appropriate response to this announcement:

George Lucas Discusses ‘Red Tails,’ Marketing Hurdles for Black Movies

In preparation for the January 20 opening of his movie Red Tails, filmmaker George Lucas made an appearance on The Daily Show this week where he talked about the 20-plus-year process of getting the movie made, including the lack of enthusiasm for black movies in Hollywood.

Red Tails is about the Tuskegee Airmen, the group of black pilots who fought in World War II. One Tuskegee Airman, Col. Charles McGee, says the movie gets it right, down to the details. Others have said the same.

But even with that level of authenticity and the George Lucas name behind it (the man made Star Wars, for pete’s sake), he told Jon Stewart that the film couldn’t find backers.

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