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Posts Tagged ‘George Steinbrenner’

Howard Rubenstein Releases Statement from Family of Longtime Client, Yankees Owner George Steinbrenner

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New York Yankees owner George Steinbrenner, perhaps the most well-known owner in sports, passed away this morning in Tampa, FL, after suffering a heart attack. He was 80 years old.

Steinbrenner and the Yankees have worked with storied New York PR agency Rubenstein for 28 years, the agency confirmed to PRNewser today.

Agency namesake Howard Rubenstein issued a statement on behalf of Steinbrenner’s family, which read in part:

He was an incredible and charitable man. First and foremost he was devoted to his entire family – his beloved wife, Joan; his sisters, Susan Norpell and Judy Kamm, his children, Hank, Jennifer Jessica and Hal; and all of his grandchildren. He was a visionary and a giant in the world of sports. He took a great but struggling franchise and turned it into a champion again.

View the full statement after the jump.

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Rubenstein’s Resolution for NYC

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In the Metropolitan section of The Times, Howard Rubenstein joins a number of quintessential New Yorkers including Russell Simmons, George Steinbrenner, the Naked Cowboy, Donald Trump, and Jimmy Breslin in offering New Year’s resolutions for the city.

Rubenstein offers an entire PR plan in a few sentences–recognizing in his own way that user-generated media is where it’s at. No longer can he merely make a few calls, the don of the industry recommends wholesale media training for the entire city:

“I think the city has to create a million advocates for itself by crisscrossing New York and reminding everyone of all the great pluses we have, so when people go visiting other cities, states or other parts of the world, average citizens can promote New York.

Continued after the jump:

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Rubenstein Communicates (Yet Another) Yankee World Series

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The New York Yankees celebrated their 27th World Series today with a parade through downtown Manhattan’s “Canyon of Heroes.” Rubenstein Associates, the team’s PR agency of record, issued the following statement to media on behalf of team owner George Steinbrenner, sent by agency president Howard Rubenstein.

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Howard Rubenstein Honored By Alma Mater St. Johns

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[Howard Rubenstein with St. John's president, the Rev. F. Donald Harrington. Image: NY Post]

The NY Post calls Howard Rubenstein “the most impressive Rolodex in New York,” which sounds about right. The PR legend was honored by his alma mater St. Johns University at an event this week attended by New York Gov. David Paterson, Ivanka Trump and Al Roker, among others.

Rubenstein received the Caritas Medal, in honor of his charitable work over the years. The PR exec “beamed like a boy” when he received two Yankee stadium seats from George Steinbrenner‘s daughter Jennifer Steinbrenner Swindal. Rubenstein has long repped the New York Yankees.