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Posts Tagged ‘George Takei’

Australian Bank Celebrates Sydney’s Gay Mardi Gras with ‘GAYTM’ Machines

On the much, much lighter side, here’s a stunt by an Australian bank that we’ll call bold.

Today we learned that the Sydney Gay and Lesbian Mardi Gras festival bears only a passing resemblance to the one in New Orleans: it’s better dressed and the dancing is far more accomplished.

We also learned that ANZ, the continent’s third-largest bank and one of the event’s sponsors along with Google, Durex, Finlandia and more, sought to earn a little media attention by adding a bit of flair to some of its tamer automated tellers.

We’ll say the stunt worked; it did win the attention of one George Takei, his social media managers and his millions of followers.

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George Takei Gives the AARP a Sense of Humor

Who said the age of the celebrity spokesperson is dead? Weight loss companies may be struggling to find value in the big but “less credible” names they pay to promote their products, but in many cases a single famous face can change the public’s perception of a brand.

For example, we never would have picked George Takei to promote the AARP, but here he is explaining tech trends to your parents and grandparents in a YouTube series called “Takei’s Take“:

Is Google Glass relevant to the 50-and over demographic, and does this clip directly promote AARP’s interests? We’d say no to both, but the series certainly helps disprove stereotypes about the organization being out of touch with the cultural zeitgeist. The fact that the brand-new channel has earned more than 22,000 subscribers in the last two days and that the pitch pretty much writes itself is a clear illustration of Takei’s value. (But we do wonder how many of the users who watched this clip will qualify for AARP membership at any time over the next 25 years.)

h/t to Steve Hall at AdRants