“No, I said ‘click send’…”
In case you weren’t aware, there’s a debate going on over who should handle a given brand’s social media presence. We think you might be pleased with the answer: it’s us!
Back in July, a study by staffing agency The Creative Group told us that ad/marketing executives everywhere plan to spend more on social media next year, though this was before Instagram and Pinterest announced new paid promos so the results are all but irrelevant now. We’re more interested in their follow-up survey on the structure of social media operations, in which the same ad/marketing execs said they think PR should handle social.
Here’s the infographic for percentages: