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Posts Tagged ‘Gibbs & Soell’

Spin the Agencies of Record

The Centers for Disease Control and Prevention has chosen Ogilvy PR for its “Dating Matters” campaign, focused on promoting healthy relationships and preventing teen dating violence in at-risk urban communities. Once the campaign has rolled out, its effectiveness will be determined and the campaign could grow geographically. Ogilvy Washington is handling the account.

Vietnam Veterans of America (VVA) has chosen Crosby Marketing Communications for a new website for its clothing and household goods donation services.  The firm will also handle online promotions via social media and other channels.

Two healthcare companies — Virtual Health, a subscription service for those in assisted living facilities, and K2M, a medical device company — have chosen Zeno Group as their AOR. Both companies started working with the firm about a month ago. [via PRWeek]

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Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

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Research: Company Execs Think Their Companies Are Plenty Eco-Friendly

Gibbs & Soell has released the findings from its second annual Sense & Sustainability Study, which researches corporate environmental programs, products, and services. This year, the study found that many executives think their companies are committed to being eco-conscious even if other companies aren’t.

Of the 302 Fortune 1000 execs polled, 88 percent said their companies are “going green.” But only 29 percent of executives and 17 percent of consumers think companies are making a solid effort. Harris Interactive surveyed the executives as well as 2,031 U.S. adults in February.

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Survey: ROI a Barrier to Going Green

sustainability.jpg Seventy-eight percent of respondents to a recent Gibbs & Soell survey identified “not enough return on investment” as a barrier to businesses going green. Following closely behind, 71 percent of respondents said “consumers’ unwillingness to pay a premium for green products or services” was an obstacle. The PR firm polled 304 executives at Fortune 1000 companies to gather these results.

The July poll – executed by Harris Interactive – also found that only 16 percent of consumers believe most or all businesses are committed to going green. The firm polled 2,605 consumers for this study.

Greenwashing is still a fear on both sides. Consumers are on the lookout for companies that are painting a false picture of their efforts and companies are afraid to tout their sustainability efforts for fear of being called out.

“Given the general level of distrust of companies that exists right now among mainstream consumers, any greenwashing story that hits the general press undermines all companies who have a sustainability message,” Gibbs & Soell SVP for greentech and sustainability Ron Loch told Adweek. Perhaps the answer is better engagement with audiences on your sustainability programs?

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