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Posts Tagged ‘Gibbs & Soell’

Not All Green News is Good News, Americans Say

You see those ads about big companies cleaning up oil spills and ads about huge firms taking steps to “go green.” But do you believe them?

Not really. Results from the third annual “Gibbs & Soell Sense & Sustainability Study” show despite news coverage on corporations going green, most consumers are still highly skeptical of corporate commitment to the environment. But they are still intrigued.

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Spin the Agencies of Record

Gibbs & Soell has added three new home and building clients to its roster: Hafele America, a hardware and service provider; HomeServe USA, an emergency home repair company; and Rexel, an electrical supply distributor. The new clients will be handled by the consumer lifestyle and building solutions practice.

PAN Communications has been selected as AOR for three companies in the healthcare space: Pri-Med, a medical education company; Arcadia Solutions, a healthcare consulting firm; and Capsule Tech, a company providing medical device connectivity to hospitals. [via]

Nestlé has chosen Taylor as AOR for the Skinny Cow brand of ice cream. The selection was made after a competitive search that didn’t include the incumbent, Ketchum. [via PRWeek]

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Gibbs & Soell Announces New Leadership

Gibbs & Soell, the 40-year-old independent firm specializing in technology, energy, and other areas, has a new CEO.

Luke Lambert has been promoted to CEO effective March 1. He’s only the third person in the history of the firm to hold that title. Lambert was previously the president of the firm, and will continue on with the dual titles. He joined the firm in 1996 and became a shareholder in 2001.

Lambert replaces Cos Mallozzi, who is retiring after 35 years with the firm. He served as CEO for 20 of those years.

Jeff Altheide has also been promoted to the title of EVP, a role focused on business development. Altheide has been with the firm for 30 years and is also an agency shareholder.

Roll Call: Former ABC News Reporter Joins Ogilvy PR

Emmy-winning business journalist Betsy Stark is joining Ogilvy Public Relations as MD of content and media strategy, a new position at the firm. In this role, Stark will provide clients with counsel on media strategy (including social media) and help produce original content. Stark, who’s also a Peabody award winner, was previously an ABC News reporter, making appearances on shows including GMA and World News. She also covered the Obama inauguration and other current events issues during her 12 years there. She has been working with Ogilvy for the past year on a consultant basis.

Disney‘s president of movie marketing, MT Carney, has left the company after just 20 months. She worked on films including The Help and Cars 2. Immediately prior to her departure, the New York Times published a lengthy article about Carney’s struggles to overcome her “outsider” position in a role the paper calls “Hollywood’s most influential marketing position.” Prior to joining Disney, Carney was founder of the New York advertising firm, Naked NY.

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Spin the Agencies of Record

The Centers for Disease Control and Prevention has chosen Ogilvy PR for its “Dating Matters” campaign, focused on promoting healthy relationships and preventing teen dating violence in at-risk urban communities. Once the campaign has rolled out, its effectiveness will be determined and the campaign could grow geographically. Ogilvy Washington is handling the account.

Vietnam Veterans of America (VVA) has chosen Crosby Marketing Communications for a new website for its clothing and household goods donation services.  The firm will also handle online promotions via social media and other channels.

Two healthcare companies — Virtual Health, a subscription service for those in assisted living facilities, and K2M, a medical device company — have chosen Zeno Group as their AOR. Both companies started working with the firm about a month ago. [via PRWeek]

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Spin the Agencies of Record

Edith Wharton's estate, "The Mount"

The Huggies brand has chosen Ogilvy & Mather as its digital AOR after a competitive review. Ogilvy has previously handled shopper marketing, direct marketing, and advertising for the brand.

BBDO New York, Edelman, and FoodMinds have been hired by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) to work on a 12-month, $50-million campaign to educate consumers about Nutrition Keys labeling system. According to PRWeek, Edelman’s D.C. office will work on awareness and audience engagement, BBDO specializes in paid media, and FoodMinds has expertise in reaching the “nutrition influencer community.”

The town of Lenox, MA has chosen Bodden Partners, an integrated marketing agency, and its PR division, Hamilton PR for a marketing (social media, website creation) and events campaign to drive tourism. The Berkshires town is home to Tanglewood and Edith Wharton’s home The Mount (lovely!) among other sites and attractions.

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Research: Company Execs Think Their Companies Are Plenty Eco-Friendly

Gibbs & Soell has released the findings from its second annual Sense & Sustainability Study, which researches corporate environmental programs, products, and services. This year, the study found that many executives think their companies are committed to being eco-conscious even if other companies aren’t.

Of the 302 Fortune 1000 execs polled, 88 percent said their companies are “going green.” But only 29 percent of executives and 17 percent of consumers think companies are making a solid effort. Harris Interactive surveyed the executives as well as 2,031 U.S. adults in February.

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Survey: ROI a Barrier to Going Green

sustainability.jpg Seventy-eight percent of respondents to a recent Gibbs & Soell survey identified “not enough return on investment” as a barrier to businesses going green. Following closely behind, 71 percent of respondents said “consumers’ unwillingness to pay a premium for green products or services” was an obstacle. The PR firm polled 304 executives at Fortune 1000 companies to gather these results.

The July poll – executed by Harris Interactive – also found that only 16 percent of consumers believe most or all businesses are committed to going green. The firm polled 2,605 consumers for this study.

Greenwashing is still a fear on both sides. Consumers are on the lookout for companies that are painting a false picture of their efforts and companies are afraid to tout their sustainability efforts for fear of being called out.

“Given the general level of distrust of companies that exists right now among mainstream consumers, any greenwashing story that hits the general press undermines all companies who have a sustainability message,” Gibbs & Soell SVP for greentech and sustainability Ron Loch told Adweek. Perhaps the answer is better engagement with audiences on your sustainability programs?

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