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Posts Tagged ‘GigaOm’

What’s ‘Enterprise Tech’ PR All About, Anyway?

Today we bring you another guest post courtesy of Pasta, a provider of public relations management solutions. Today the company launched “Pasta PR Chats,” a new interview series where employees speak with public relations practitioners of all shapes and sizes—from agency folks, to PR-savvy entrepreneurs, to in-house managers. Their first interview is with Rod McLeod, an account manager at Bateman Group and finalist for this year’s PRWeek Young PR Professional of the Year Award. You can head on over to Pasta’s blog for the entire interview, but here are some choice excerpts along with a clip in which Rod discusses the truth behind a lingering PR stereotype:

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Crack the Code: Pitching Tech and Startup Stories

With the media echo chamber focusing on the same top tier tech companies, startups have a harder time getting noticed. But at least now your client’s company doesn’t have to be from Silicon Valley to gain media traction. New York’s own Silicon Alley has attracted increased attention from tech reporters, due in part to the success of startups such as foursquare and Fab.com. As Devindra Hardawar, national editor for VentureBeat, said, “Now what’s happening in New York has become fascinating.”

Hardawar appeared on a panel at a PCNY event on Tuesday that also included NYC-based editors and reporters covering the tech and startups beat from GigaOM, Mashable, Business Insider and WNYC’s New Tech City morning radio show. The event was a follow-up to a June PCNY panel centered on mobile–and this time the topic was breaking through in the complex tech and startups space.

Recent stories the panelists wrote or produced should give PR pros some hints about the angles that hook them. Ki Mae Heussner, staff writer for GigaOM, focused on content hackathons as the future of textbooks. Alyson Shontell, an SAI editor for Business Insider, wrote about the size of startup companies’ user bases and whether ten million is the new one million when it comes to users. WNYC’s New Tech City radio host Manoush Zomorodi produced a segment featuring reporters learning to code. As Zomoradi observed, “their visits to different code training venues added texture and flavor” to reflect the reporters’ experiences.

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Pitching Pointers from Mobile Media Mavens

As mobile’s momentum continues, the pace of articles, conferences and new apps has intensified. At PCNY’s event on Tuesday, panelists discussed the maze of mobile options. Editors and reporters covering the mobile beat at GigaOM, Mashable, TechCrunch, SAI Tools (Silicon Valley Insider), and Ad Age offered pitching guidance and brand overviews, since most have undergone major changes recently.

Company size, funding, marketing budgets, Silicon Valley vs. Alley location, and product uniqueness all matter for mobile stories. Startups often don’t make the cut unless they’re well funded, and it’s a tough sell if you’re just another app.

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Top Ways People Share Good Content

How do you discover the next “big thing?” In this over-connected world, there is no end to the way people can seek out new music, books, TV shows and movies. GigaOM Pro is releasing a comprehensive report today at paidContent 2012 about those sharing methods, and some of the results are surprising.

GigaOM Pro‘s report, The Discovery Democracy: How Social Discovery is Transforming Entertainment, looks at the media discovery habits of more than 1,100 U.S. fans and charts and explains how they get recommendations.

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Revolving Door: Greg Kelly, GigaOm & paidContent, and More

Greg Kelly is back on the air at Good Day New York after authorities decided not to prosecute the anchor following an investigation of rape allegations. The district attorney’s office declared, “the facts established during our investigation do not fit the definition of sexual assault crimes.” Meanwhile, the New York Post is taking heat for publishing photos of the accuser.

GigaOm published a post about its decision to purchase paidContent. Click here to read paidContent’s take on it. The acquisition is getting the thumbs up.

Tina Brown sent around a memo this week announcing big changes on the Newsweek/The Daily Beast masthead.

The Huffington Post media reporter Michael Calderone looks at the impact of Twitter on coverage of the GOP race.

An investor group has purchased Heart & Soul magazine.

CNBC has a new SVP, Jim Ackerman, who has a background in VH1 reality shows.

More of this week’s media moves after the jump.

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