Hipster moustaches, lumberjack beards, five-o-clock shadows. More and more, we’re seeing men wearing some form of facial hair. The clean-cut Ken doll is the prevailing facial trend no more.
While this is great for all the folks out there who like a little stubble, the razor companies aren’t loving it so much. Sales on razors fell to $2.3 billion last year. And a chart on The Washington Post shows that sales are projected to flat line for a few years.
But that doesn’t mean men have given up on primping all together. Skin care has seen a bump of seven percent to $260 million in sales. Experts say it’s because facial hair is more acceptable in professional circles. Others say men don’t want to spend the money on razors. Still others say that campaigns like “Movember” and “No Shave November” are playing a role. All of this is influencing men’s style, which has become a broader and more lucrative category in recent years.