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Posts Tagged ‘Gilt Groupe’

TripAdvisor’s Jetsetter Brand Soars into Hashtag Heaven with #Jetsettering

Jetsetter Image FinalCatchy hashtags aren’t new to Aaron Clossey, social media manager at Jetsetter, the travel arm of Gilt Groupe that TripAdvisor acquired last year. After all, his personal twitter handle is #clossboss. So when he needed an evergreen hashtag for brand users to rally around, he used the simple yet action-oriented #jetsettering. Members of the site have responded in force with tweets and photos of activities ranging from snorkeling to canal rides in Venice.

Clossey presented recently at BDI/Business Development Institute’s Food, Beverage and Hospitality Social Media Marketing Summit in New York about Jetsetter’s efforts to harness visual social media content. The brand’s initiatives have involved contests, partnerships and influencers, all in keeping with its whimsical, irreverent persona.

While Jetsetter got its start with exclusive flash sales in the luxury travel segment for its invitation-only upscale subscriber members, the brand has evolved since then. “We’re a lifestyle brand, not just an OTA”, [online travel agent] Clossey said. Now Jetsetter also does personal travel planning, for trips like honeymoons. In addition, the brand offers a trove of content on its site that’s accessible to more than its current 20 million members.

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Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

This Week on the mediabistro.com Job Board: Food Network, Restoration Hardware, Time Out New York

This week, we have some extra exciting opportunities to tell you about. The Food Network and the Cooking Channel are looking for a new manager of public relations, while Restoration Hardware is hiring a senior public relations manager. Time Out New York is searching for a digital marketing publicist, and Gilt City is in need of a director of public relations. Get the details on these gigs and more below, and check out additional PR jobs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Gilt Groupe Launches Gilt Taste

Caviar package, price tag $222, on Gilt Taste

Gilt Groupe, the members-only shopping site, has launched Gilt Taste, another members-only site that will sell small quantities of artisanal foods and ingredients that you’ve only eaten in fancy restaurants. That’s largely because these items are usually available exclusively to chefs.

“Gilt Taste is also an interactive magazine,” the site says. The website has brought on former Gourmet editor/NY Times restaurant critic Ruth Reichl who, along with a set of writers, chefs, photographers, and others will bring tons of editorial content along with the foods for sale.

“It’s a place to meet a new generation of farmers, the men and women who are tilling the land in sustainable ways, saving seeds and raising happy animals. It is a celebration of food, mostly American,” Reichl wrote in a welcome letter.

Via email, you can reach the team at editorial@gilttaste.com. [via TechCrunch]

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Social Media in Vogue at Fashion140 Conference

Anne Hathaway’s character in The Devil Wears Prada might have thought twice about tossing her cell phone at the end of the movie if Twitter and mobile apps had been available then. How these platforms and the real-time web are reshaping the fashion industry were the topics discussed at the Fashion140 conference in New York last week.

Many of the speakers agreed that fashion is a natural fit with social and digital media since it involves visually-oriented brands in a taste-based category where the opinions of one’s peers count. As Lauren Indvik, associate editor at Mashable commented, “Shopping is rarely a solo endeavor.”

Digital media advances have impacted many aspects of the fashion world, as evidenced by five key takeaways from the day:

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Gilt Groupe’s Wilson: ‘Brands Should Think of Their Dot Com Businesses as Their Flagship’

Left to right: Cynthia Lewis, publishing media executive; Tony Sardinas, Modern Luxury LLC; Lauren Indvik, Mashable; Alexandra Wilkis Wilson, Gilt Groupe Photo: Nancy Lazarus

The headline above was the advice to luxury and retail brands offered by Alexandra Wilkis Wilson, co-founder and chief merchandising officer of Gilt Groupe, speaking on a panel, “The Luxury Market and the Web.” The event was hosted by Goldstein Communications in New York on Tuesday.

Other panelists included Lauren Indvik, assistant editor, Mashable; Tony Sardinas, VP and Managing Director, Modern Luxury LLC; and Cynthia Lewis, publishing media executive. The event was moderated by Stevan Schwartzenberger , account executive, Goldstein Communications.

The definition of luxury has evolved and is hard to pinpoint today, according to Lewis. “Now luxury has become more democratized. Typically luxury was viewed as an indulgence and not a necessity, but it has become more personal as we see what consumers are willing to spend money on,” she said.

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