Why? Because an increasing number of top PR firms will be led by women in the coming years. Sandberg’s thesis as we understand it is that the corporate world (including public relations) has made the act of being both a successful mother and a successful businesswoman incredibly difficult. She argues that success tends to lead to resentment but that, by resisting the urge to lead or “lean in”, many women limit their career opportunities in PR and other fields.

A significant portion of the public feels the same way.

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The two brands, which happen to have similar Millennial (and, let’s face it, largely female) target audiences, will provide one lucky winner with a full apartment makeover and a year’s worth of free rent–all fans have to do is follow both accounts on Twitter and tweet Instagram shots of themselves in their totally awesome apartments along with the hashtag #UOxGIRLS to enter! (We would mention that said “makeover” is really just a $5000 gift certificate to Urban Outfitters, but hey–ironic t-shirts might double as wallpaper.)

Jezebel reminds us that the Girls themselves are way too concerned with “authenticity” to shop at UO and that HBO’s various product placement and promotional deals go against the show’s hyper-realistic, anti-consumerist tone.

This is probably true. But it’s still a pretty good idea for a campaign.

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Now Dunham’s lawyer and Gawker’s editors seem to be playing a game of cat and mouse. The site appeased the star by removing the majority of the text, but its editors chose to leave twelve lines up. Why? Well, in addition to explaining the legal complaints against the site, they’ve used each preserved line as an excuse to make fun of the woman who wrote them, taking her to task for her “nauseating and cloying precociousness”, among other things.

It’s a big bitch-fest made all the more amusing by the fact that Dunham’s show is currently sponsoring the site. Mixed messages!

Yes, this is a bit of New York “inside baseball” media news, but we thought it would be a good opportunity to make a point: your sponsors don’t have to love your brand as long as you have the same audience. And no matter how much smack Gawker talks about Dunham and her show, the two properties have more shared fans than either would like to admit.

Lesson: every brand that didn’t make its fortunes insulting people should go out of its way to play nice with its sponsors.

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Lena Dunham hopes young women will heed her advice before embarking on the journey that is true womanhood by losing their virginity–their voting virginity, that is.

In her now-viral pro-Obama video, Dunham reminds newly of-age girls that their first time should be with the right guy–an amazing guy, one who “cares whether you get health insurance, and specifically, whether you get birth control”. She assures us in her believable, girl-talky tone that her first time was “amazing”, and as she went to the voting booth, “pulled back the curtain, and voted for Barack Obama“, she knew she had crossed a line in the sand, transforming from a blushing girl to an empowered woman.

A clever double entendre–but not everyone is amused.

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Another clever promo from those eggheads at The New Yorker: This meta-comedic short film directed by Lena Dunham (HBO‘s “Girls“) features the writer/actress/producer introducing the concepts of an iPhone, an app, and the magazine itself to charmingly oblivious talk show host Jon Hamm (“Mad Men“). The interview — like so many on late night talk shows — centers on Hamm showing a clip of Dunham’s “new film”, in which she portrays an exasperated New Yorker editor trying to explain the importance of the new app to a flustered assistant (played by fellow “Girls” regular Alex Karpovsky).

This isn’t the first time the magazine has used big-name actors and directors to get the word out about their digital ventures — for their 2010 iPad app launch, they released another comedic short film starring Jason Schwartzman and directed by Roman Coppola.

Source: Ad Age

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