The Coalition for PR Research Standards — the group composed of the Institute for Public Relations (IPR), Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management — has released two papers that offer recommendations for metrics and ethics for the PR industry. Both papers are part of the Coalition’s ongoing work towards a set of industry standards, and both are open for comment on the IPR website.
Posts Tagged ‘Global Alliance for PR and Communication Management’
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The Institute for Public Relations has teamed with the Council of PR Firms, the Public Relations Society of America, the International Association for Measurement and Evaluation of Communication (AMEC), and the Global Alliance for PR and Communication Management to create a series of standards and best practices for PR measurement and research.
According to the IPR, the coalition will each tap agencies, clients, and others to come up with a set of standards that will be used voluntarily to analyze traditional media efforts, social media work, and corporate communications efforts.