TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘GNC’

GNC Sued for Selling Dangerous Stimulants as ‘Dietary Supplements’

We never knew quite what to make of the apparently massive “dietary supplements” industry. Whenever we saw huge dudes in the gym drinking some mysterious fluid out of a bottle we wondered: what the hell is in there? Turns out it may well have been a combination of amphetamines and caffeine that was designed to help builders “gained mass like never before” but often leads to high blood pressure, elevated heart rates, heart attacks…and death. Despite federal regulations insisting that supplements only contain “natural” ingredients, the key ingredient in these offending products was developed “as an inhaled drug for nasal congestion in the 1940s.”

Two American military men and a British marathoner recently died of heart failure after consuming GNC‘s “Jack3d” supplement (yes, that’s how they spell it), and now one of the soldiers’ families has filed a wrongful death suit against the store and USPLabs, the company that makes the stuff.

GNC has been through this before–and last time they fought back hard, filing defamation suits. We can’t recommend that course now. The FDA shares blame for not properly regulating the stuff, but the entire industry is built on promises that disappear under scrutiny like so much protein powder.

The Springfield Nutrition Center’s cashier famously told Homer Simpson that he was “Lucky…this stuff doesn’t work”. But “Jack3d” may have worked a little too well.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Mark Wahlberg Does Vitamins, Ground Beef

WiseguyToday Edelman announced that Mark “Don’t Call Me Marky” Wahlberg, actor, producer and co-founder of an aspiring burger chain, will be the newest spokesman for GNC.

Wahlberg’s primary role will be to serve as the public face of MARKED™, a new line of “performance nutrition products” supposedly developed by “leading GNC scientists and wellness experts” in order to meet Mark’s own exacting standards for physical performance.

The Oscar-winning star of films like “The Fighter,” “Boogie Nights” and the Reese Witherspoon showcase “Fear” guarantees fans and fitness buffs that his line of multi-vitamins, powders, protein bars and other supplements will provide a needed edge to both dedicated athletes and weekend warriors who aspire to achieve their sky-high fitness goals.

Read more

GNC Chooses Edelman After Search

Vitamin and supplement retailer GNC has chosen Edelman as its AOR after a search that began last fall. The work won’t overlap with the financial comms services provided by Marketcom.

GNC went public in April and has seen its stock price rise nearly 80 percent according to EVP and CMO Jeff Hennion.

[via Ad Age]