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Posts Tagged ‘GoldieBlox’

WATCH: GoldieBlox Shows You ‘Your Brain on Princess’

Now that the much-discussed spat between GoldieBlox and The Beastie Boys has been settled, the gender-stereotype-challenging toy company is back with a new, equally-clever (but probably less legal action-inducing) commercial.

The spot, titled “This is Your Brain on Princess,” is a threefold masterpiece. Not only does the ad’s focus on an egg perfectly spoof that classic “This is Your Brain on Drugs” PSA, but it’s perfectly-timed for Easter toy-buying, and manages to hammer home the point that little girls, like eggs, either crack under the pressure of a beauty-obsessed culture, or hatch by fully recognizing their multifaceted potential. Pretty brilliant.

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The Beastie Boys and GoldieBlox Settle Their Differences

o-GOLDIEBLOX-facebook

#BanBossy

The biggest pop culture intellectual property story of late 2013 is over: GoldieBlox and the Beastie Boys have settled.

A company spokesperson explained the details to Rolling Stone. The settlement includes:

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Rashida Jones Comments on the ‘Pornification of Pop Culture’

shutterstock_92445766The degradation of women in popular culture is a concept almost as old as “popular culture” itself, and actress Rashida JonesGlamour essay on the topic rightfully drew a good bit of attention this weekend.

It’s easy, as a casual observer, to see society’s endless march forward as a gradual descent into (as Jones puts it) “the pornification of everything.”

That’s not to say that brands and public personalities haven’t been using sex to sell things for time immemorial; it’s just that the act of doing so is more brazen now than ever before, especially when the product on offer is the individual him/herself. Jones writes:

“Stripper poles, G-strings, boobs, and a lot of tongue action were all now normal accessories for mainstream pop stars.

Across the board the Instamessage seemed to be: ‘You know you want to have sex with me. Here, take a look at lots of parts of my body.’”

Sounds familiar, doesn’t it?

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PR Win: GoldieBlox Releases Beastie-Free Remix. See What They Did There?

Funny how the GoldieBlox/Beastie Boys spat turned everyone on the Internet into a legal wonk this week.

Because you care, the weird one from Radiohead was #TeamBeastie:

Anyway, you may have heard that the company re-released the commercial without the offending song. Check out the new version and the statement:

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Beastie Boys vs. Goldieblox: Who’s Suing Who, Again?

Beastie Boys Studio Portrait

Today in Legal Grey Area news: what’s with the pre-emptive lawsuit trend?

The surviving Beastie Boys (RIP AdRock) no longer have to fight for their right to much of anything…but their lawyers were supposedly itching to battle the makers of that “three little girls” Goldieblox spot that everyone liked last week because it basically remixed the Boys’ sexist 1987 single “Girls” into a female power anthem. These guys told the company that the viral video was a “‘big problem’ that has a ‘very significant impact.‘”

In other words, take it down right now or we will so sue.

What a bunch of bullies, right? Eh, maybe not…

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Three Little Girls Put Gender-Stereotyping Ads in Their Place in New Spot for Toy Company

3 Girls Smash Gender Roles to Smithereens in Toy Company_s Glorious Debut Ad | AdweekDid I love my Barbies and baby dolls and princess storybooks as a little girl? Yes, I did. But I also grew up on a farm as the daughter of a painting contractor, so I spent a great deal of time learning to build things and being fascinated by tools (my favorite Christmas gift when I was in middle school was my very own Swiss Army knife). So, I’ve always been well aware (as most girls are) that females of the species have varied interests and abilities.

The people marketing toys to young girls, however, have never quite seemed to figure that out.

Enter game developer Debbie Sterling, who set out to change all that last year when she designed GoldieBlox, a construction-themed board game designed to combine young girls’ love of reading and characters with the engineering aspect of toys typically geared toward boys. Now, the holiday promotion spot for the game is calling out all the sugar-spice-and-everything-pink ads that inevitably flood the airwaves around the holidays.

I watched with glee as the ad turned both the “girl toy” stereotype and The Beastie Boys’ song “Girls” on their respective heads. While the original 80′s tune had lyrics like these: “Girls – to do the dishes/Girls – to clean up my room/Girls – to do the laundry/Girls – and in the bathroom,” the re-imagined version goes like this: “It’s time to change/We deserve to see a range/’Cause all our toys look just the same/And we would like to use our brains.” Read more