“A basketball team is like the five fingers on your hand. If you can get them all together, you have a fist.” – Mike Krzyzewski
Rubenstein Public Relations announced that it has been chosen as the agency of record for the British Basketball Association (because there is such a thing).
The BBA, which is the UK’s “premier professional basketball league”, engaged Rubenstein Public Relations to both make the most of what appears to be a growing interest in basketball in the UK and hype the organization’s United States launch in seeking franchise partners and other business opportunities. Full league operations will begin in November 2014.
“Meat is a big deal in my life…I’m a normal American.” – Nick Offerman, aka Ron Swanson
Sonic, America’s biggest drive through chain, recently chose Cohn & Wolfe as its new PR AOR. In addition to supporting the brand’s social media promotional strategies, C&W will also help drive external messaging, work on “issues management” and contribute to cause marketing projects and individual franchise promo efforts.