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Posts Tagged ‘Google Maps’

Google Has ‘Waze’ of Making You Click on its Maps

Google__Waze

Last summer, Google acquired the Israeli mapping startup Waze for close to $1 billion dollars. At the time, people were uncertain why the owner of the Internet — and its own GPS-enabled mapping system — would do such a thing for such a price.

Now, thanks to a nice read by Digiday, we have an inkling to the methods of Google’s madness. Introducing logos run-a-muck on maps. Yes, kids. It’s all about the Benjamins and advertising…

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Google Maps Accidentally Directs Berliners to Adolf Hitler

So, you live in Berlin and you’re new in town. A friend invites you to this trendy new bistro in the town square. Because you are new to the German capital, you take a gander on your trusty Google Maps app and find this…

Hitler-Google-Maps

That’s the trendy part of town. And there’s Adolf Hitler Place. Whoops.

It’s not Google has been on the @$$ end of some bad press lately with Google Glass sucking out loud and then their misanthrope approach to community relations in San Francisco, but this?! Google, I’m sure you picked up this phone call. What say you?

“We were made aware of a wrong and inappropriate Berlin street name on Google Maps and have corrected this as quickly as possible,” the Internet search giant said in an email to NBC News. “We apologize for this error.”

So, here’s the skinny: Instead of Theodor Heuss Platz, West Germany’s first post WWII president, the map named the street along one side of the eponymous square Adolf Hitler Platz after, well, that guy. A spin attempt would be someone typed ‘H’ and that damn auto correct took over.

See there, it’s Apple’s fault. Problem solved.

Great PR: Customized Holiday Greetings from Stella Artois

Stella Artois produces mid-range “European” beer, but the brand also looks to sell a certain sort of effortless cool—remember 2011’s awkward Super Bowl commercial starring Adrien Brody as a chick-magnet crooner?

Now they’ve created one of the best PR/ad campaigns we’ve seen this holiday season. A brilliant Facebook app called “Holiday Carole” revolves around a video of a Mad Men-era lounge singer who shows up at your virtual front door (or that of a friend) to deliver a swingin’ holiday ditty—and it’s all personalized.

Not only does Ms. Carole check out the weather report for your hometown, hand her driver a note with your home address written in lipstick, and deliver a personalized message of your choice along with a fresh-poured glass of Stella; the app uses images drawn from Google Maps, Street View and other resources to place the actress and her entourage on your block. If you live in the city like we do, you’ll be amused to see your cross-street neighbor’s taped-up windows behind Carole and her band as she sings. (And, as Ad Age notes, her snowy drive would prove particularly fun if you happen to live in the Hawaiian Islands.)

It’s all so cool that we can overlook the lead actress’s not-even-remotely-convincing stab at lip syncing. The promo vid is nice, but you really should try it yourself.