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Posts Tagged ‘GoPro’

GoPro to Go Public via ‘Bro’s Bro’ Strategy

GoPro

GoPro may be one of the most interesting Southern California IPOs in recent memory. Absent from this week’s New York Times writeup are most of the key words that scream “this is a tech product of primary interest to tech employees and investors!”

First, we only know the company thanks to its status as the king of viral “wow that lion looks so incredible in HD” spots that usually get far more clicks than your average ad. GoPro’s dominance of the “cameras do amazing things” genre is so complete that we immediately wondered whether they were behind the probably-fake  ”camera falling from the sky and landing in a pig pen” clip.

The question: how can a company making a relatively old-fashioned product stand out in a sea of news about the new?

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Is This the Newest Viral GoPro Clip?

Camera maker GoPro has pretty much mastered the art of compellingly shareable video clips (remember “man hugging lions“?) that have raised awareness of the brand among audiences that will almost certainly never own a moving-picture-maker that doesn’t live inside a smartphone.

As this “camera falls from plane, lands in pigpen” video made the rounds on Twitter this morning, many wondered: is it a GoPro clip in disguise?

Initially we were like “probably not”, but the YouTuber who uploaded it a couple of days ago identified the brand—and we can’t think of a better way to demonstrate the product’s resilience or its ability to avoid ending up inside a curious pig.

What do we think?

[H/T Slade at HyperVocal]

This ‘Man Hugging Lions’ Camera Ad Is Pretty Impressive

This long-form ad for a camera is really just a compilation of “things white people dream of doing” (ha ha), but damn if it’s not well-shot. We have no idea what makes GoPro‘s products different than any other cameras on the market, but after seeing this clip and last week’s viral “firefighter rescues kitten” ad,  we have to say they’re onto something, what with the dramatic music and the crazy angles and the lions. Especially the lions.

Also: a “making of” story about this series would be a good pitch to anyone who reports on business, tech or advertising. Just saying.