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Posts Tagged ‘Gorkana’

Cision CEO Talks Acquisitions, Pricing and Automated Pitches

cision

Earlier this month, we learned that Cision had followed its merger with Vocus by moving to Chicago and acquiring UK-based PR software provider/competitor Gorkana.

Today we spoke to Cision CEO Peter Granat — who also helped explain the Vocus merger over the summer — for his take on what this means for Cision customers and other PR professionals in terms of benefits, fees and future product development.

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Cision Acquires Gorkana

gorkana logo

You’ve probably already heard via every industry pub this morning that Cision, which announced its merger with Vocus back in June and told us this month that its new headquarters will be in Chicago, has acquired Gorkana via its parent company Discovery Group Holdings.

The most important things we know about Gorkana are that they interview cool people in the industry and that their employees are nice enough to attend our ad blog parties (and talk to us when no one else will).

Discovery Group clearly wants to be your one-stop shop for PR tech. So what does the company’s acquisition of “a top U.K.-based media intelligence and data insights service provider” mean to PR professionals?

Cision CEO Peter Granat will give us more information on the company’s current status in an interview next week; for now, he has some details on the aquisition.

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Roll Call: Ruder Finn, Edelman, RLM Finsbury, And More

Ruder Finn announced several new additions to its global healthcare leadership team:

  • Elyse Margolis was promoted to the position of executive vice president/director, New York Healthcare, where she will continue to serve as client service leader for accounts as well as assuming new responsibilities for the New York team.
  • Trina Chiara was named executive vice president/director, Global Healthcare Business Development. Chiara, who previously served as an NPR reporter for a decade, will both oversee current clients and identify new business opportunities in the healthcare field.
  • Rob Schachter has been promoted to the position of executive vice President, global Healthcare. As a Ruder Finn employee for the past eight years, he handled global franchise portfolios for multiple clients.
  • Glenn Silver joined the practice as senior vice president, Healthcare Media Relations. He will counsel the firm’s extensive list of pharmaceutical clients.
  • Christine Hanson will now serve as senior vice president, Global Healthcare. Hanson, who worked at Manning Selvage and Lee and Danielides Communications, Inc. before joining Ruder Finn, recently managed several high-profile campaigns including one for Novartis’ Bexsero MenB Vaccine. (Release)

Edelman Seattle announced the appointment of Michael Thomas to the SVP role for its technology team. Thomas, who previously served as VP at Edelman’s Chicago office, brings more than a decade of counselling experience in the tech and health sectors to the role; her past clients include GridApp (acquired by BMC Software), Redback Networks (acquired by Ericsson), Opsware (acquired by HP), CrowdControl for Amazon Mechanical Turk, Code Green Networks, Skytap, Fortress Grand, Twisted Pair Solutions and others.

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Hack Turned Flack: Former NYT Editor/Current PR Pro Weighs In

Get the scoop, see?

Here’s something we wish we’d found earlier. For the past 11 months Gorkana, provider of database and analytics services designed for both sides of the PR/media equation, has run a series on its company blog called “Moving to the Darkside” in which media professionals describe making the transition into public relations. A month ago they featured our own contributor Lindsay Goldwert, and for their most recent post they spoke to former New York Times assistant metro editor Nicole Collins Bronzan.

This one is particularly interesting because Bronzan previously represented gay rights group Freedom to Marry and now works as director of communications for non-profit investigative journalism organization ProPublica, whose revealing stories about corporate misdeeds feel designed to make PR people sweat.

Here’s a key quote about journalists considering a career change:

…many people turn to PR as an easy out – and give the profession a bad name – without really considering whether some whole other career would make more sense for them. In a nutshell: If you see PR as a “way out,” take a little time and think more deeply about it.

Don’t hear that point made often, do you? The whole series is well worth a look.

Survey of Financial Journalists Finds ‘WSJ’ Most Influential

A survey of 350 financial journalists found that The Wall Street Journal was considered most influential for financial news. Bloomberg News, The New York Times, Reuters, and Financial Times round out the top five.

The study was conducted by Gorkana, a global service provider for PR pros and journalists, in partnership with two DePaul University College of Comms professors: Dr. Matt Ragas and Dr. Hai Tran. This is the first study ever done by Gorkana.

The study also found that of the top 10 most influential financial journalists, five come from the NYT: Andrew Ross Sorkin, Gretchen Morgenson, Paul Krugman, and Joe Nocera.

Finally, when asked about their outlook on the economy, nearly half (46 percent) were neutral about it. Only 18 percent were positive.

The study was conducted between December 1 and December 30, 2011 via a self-administered online survey. For more information about the study, click here.