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Posts Tagged ‘Gosh PR’

Kentucky Wants You to Visit the ‘Hatfields & McCoys’

The second of the Hatfields & McCoys three-part miniseries aired last night on the History Channel, and, once again, ratings were a winner. After getting about 14 million viewers for Monday’s installment (making it the highest-rated non-sports program in the history of basic cable), it snagged another 13.1 million viewers last night.

Telling the story of the legendary feud between the two families, the blockbuster viewership came as a surprise, even to History Channel president Nancy Dubuc, who told the New York Times that she “would have been happy with three million viewers.”

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Spin the Agencies of Record

The state of Kentucky has fired British firm Gosh PR for a campaign that the state’s tourism department called “offensive and stereotyped.” The firm, which was hired in 2008 to promote the state abroad, launched a site that encouraged tourists to play a game called “roadkill bingo” where you count the number of dead animals on the road for points. Also, the site told tourists to visit Hazzard County, the fake place from The Dukes of Hazzard, which, BTW, was located in Georgia. The Kentucky Tourism commissioner, Mike Cooper, called the site “edgy” and commended the firm’s work. He has been fired along with the firm, with the $179,000-per-year contract cancelled. The company has been paid nearly $650,000 for its services over the years.  [via The Daily Mail]

According to the Sacramento Bee, Ogilvy PR is the “tentative winner” of the contract to help California implement federal healthcare reforms. The contract with the California Health Benefit Exchange is worth $900,000 and would last through October 2013. The contract is pending “a five-day protest period” that ends on March 7.

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