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Posts Tagged ‘Grammys’

Arby’s Uses Pharrell’s Wacky Hat To Get In On The Grammy Action

arbys pharrell tweetAs far we we’re concerned, Pharrell Williams can wear all of the hats. The man, easy on the eyes, also made “Happy,” “Get Lucky,” and “Blurred Lines.” And that was just last year.

But Pharrell is also well known for his fashion sense. Very cool, a little quirky, the hat he wore to the Grammys generated as much talk as anything else on the awards show, sparking comparisons to one that Canadian mounties wear, Smokey the Bear, and even getting it’s own Twitter feed.

pharrell hat

But some clever someone also noticed a resemblance between Pharrell’s hat and the Arby’s logo. Not wasting any time, Arby’s shot out the tweet above.

pharrells hat

It was just one of many brands that are mostly unrelated to the music industry that tried to capitalize on the Grammys Twitter action.

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PR and Porn Part 1: The Publicist

Brian Gross, founder and CEO of BSG PRThis week PRNewser is glad to bring you a something a little…different.

Our first five-part series will deal with the PR and communications aspects of an industry often underrepresented at trade shows and conferences: The business of adult entertainment, colloquially known as erotica, smut, blue movies, or just plain porn.

Brian Gross is a consummate professional who plays many roles: founder and CEO of BSG PR, former choirboy with nary a tattoo in sight, dedicated heavy metal enthusiast…and one of the top publicists in the world of X-rated entertainment.  

Today and tomorrow we’ll bring you some of Brian’s insights on working as a representative in one of the world’s more colorful businesses. Then we will present a three-part interview with one of his top clients—a self-made woman who describes in depth the route she took from college English major to the top of the porn pyramid, playing the roles of performer, producer, director, and CEO while remaking a big corner of the industry in her own image.

Brian Gross didn’t just wake up one day and decide to pursue a career in the adult film industry. It all started when he got what we can accurately describe as a dream gig for any red-blooded American boy—promoting rock and roll bands. In his own words:

“I literally started from the ground up. I took an internship with this incredible publicity department at Def American Records when I was 17 years old–and I still have relationships with many of the people I met there today. (Ed. Note the importance of connections.) That led to a job working with the Lollapalooza tour, which led to another job,” and Brian was off and running, representing some of the biggest names in rock.

After taking a short-lived stab at the college life, Brian eventually landed at Elektra Records, where he specialized in publicizing west coast tours by high school heroes like Metallica and Pantera. In the middle of this demanding gig, Brian’s career took a bit of a left turn:

“I got a call from a good friend of mine who was the publicist at Vivid Entertainment, and he was moving to work on the Internet division. I was also close to the brother of the head of the company, and they both recommended me. I was 23 at the time, and when approached with the opportunity to be the head of PR and marketing for the largest adult entertainment company, I only had one question: Why not?”

The move from rock to porn felt natural—and the difference between the industries wasn’t so great, either.

“At its core, it’s all entertainment. To a certain extent, the reality is this: rock star, porn star, what’s the difference? Both are adored–in some of the same crowds.”

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People Willing to Believe Every Negative Thing Said About Chris Brown

Not satisfied to win a Grammy, perform on the blockbuster awards show, and have millions of fans and a best-selling album, Chris Brown took to Twitter this week to respond to critics with lots of F bombs.

Some music fans, still disgusted by his assault on Rihanna before the 2009 Grammys,  took issue with Brown’s inclusion and eventual win during this year’s ceremony. According to Mashable, a trending phrase during the broadcast was “wife beater.”

Brown lashed out with a series of tweets. However, only one was captured before they were deleted: “HATE ALL U WANT BECUZ I GOT A GRAMMY Now! That’s the ultimate F–K OFF.”

Today, Us Weekly claims that Brown approached a woman in a Grammy gift suite prior to the show and used the line, “Can I get your number? I promise I won’t beat you!” We know the tabloid mag isn’t always the most reliable news source, but the story is getting picked up because Brown’s reputation makes it seem totally feasible. And, Us Weekly goes on to report that his rep responded to inquiries about the truth of this with, “I’d be surprised if Chris said something that stupid.” No one else would be surprised. Not in the least.

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Three People Getting Unexpected Buzz From the Grammys

Last night’s Grammy awards generated press for some very obvious reasons. Awards were handed out, which always gets attention. It drew the second-highest number of viewers in the history of the broadcast. Famous people got dressed up. Ooh and ahh. And there were live performances, which leaves the door open for the hot messitude that was Nicki Minaj’s “exorcism” as well as the loveliness that was Jennifer Hudson’s tribute to Whitney Houston.

But the Grammys are also creating unexpected buzz for some lucky/unlucky buzz-getters.

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