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Posts Tagged ‘Grayling’

Spin the Agencies of Record


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Huntsworth Reports Slight Increase in 2011 Revenue, Decrease in Profits

ICYMI (because we did): Huntsworth announced its financial results for the year ending December 31, 2011, reporting a revenue increase of 1.5 percent to £176.3 million (about $279.7 million by today’s conversion standard). In 2010, the revenue figure was £173.6 million.

However, operating profits after central costs are taken into account decreased to £23.5 million (about $37.3 million) from £29.6 million in 2010. And profits before taxes but after highlighted items was down to £10.6 million from £21.8 million in 2010.

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Roll Call: Grayling, Choice Hotels, WPP, and More

Grayling has a new North American PR CEO, Chris Boehlke, who will lead the company’s public relations groups in Washington D.C., New York, San Francisco, Los Angeles, and Sacramento. Boehlke joined Grayling in 2009 after parent company Huntsworth acquired her PR firm Connecting Point. She is currently head of the Grayling’s San Francisco office. [via]

Choice Hotels has named Robin Pence VP of PR. She’ll be managing external comms in the areas of media, government, and industry relations. Pence will report to Alexandra Jaritz, SVP of brand strategy and marketing. She joins from Gannett where she was VP of corporate communications. [via]

Adrienne Hayes has been named GM of Edelman‘s consumer marketing group in New York. She’s been with the firm for five years. Group clients include Energizer, AOL, and TJ Maxx/Marshall’s.

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Dutko and Grayling Merge

Huntsworth has merged Dutko Worldwide and Grayling to create (hold on now) Dutko Grayling.

Huntsworth CEO Lord Peter Chadlington is calling the new agency “a lobbying firm-plus.” Perhaps the “plus” stands for “plus more more cash.” According to The Hill, Dutko has seen its lobbying revenue take a steep hit; from $8.8 million for the first half of 2010 to $6.2 million for the first half of this year. Nevertheless, the firm says it’s hiring. And Lord Chadlington reasserted the firm’s commitment to becoming a bigger player in the U.S. in a statement.

Mark Irion, CEO of Dutko Worldwide, will lead the PR and public affairs division. David Beightol will lead state and local government lobbying. Craig Pattee will head up the education policy and risk management consulting group. And both Andy Wright and Kim Koontz Bayliss will lead the federal lobbying division.

Spin the Agencies of Record

Spotify has chosen Grayling for awareness building work in Germany, Austria, and Switzerland, Holmes Report says. Though Spotify has not yet launched in these markets, it already faces competition from Simfy, another music service.

FCC Environmental, a waste oil collection and processing company, has chosen Sawmill Marketing Public Relations for a campaign introducing FCC’s first sustainable motor oil recycling facility. Work will include community relations, message development, and crisis planning.

RPR Public Relations has added three clients to its roster: Neat Containers, a plastic storage system manufacturer; aGREATER.US, a website focused on legislative ideas; and TomiTag, a QR code jewelry company launching next month.

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Huntsworth First Half Revenue Up, Profits Down, Optimistic for 2012

U.K.-based Huntsworth reported a mixed bag of earnings for the first half of 2011, ending June 30. Revenue for the company was up compared to 2010, from £87 million to £88.1 million (about $143.4 million according to today’s currency exchange). However, operating profits were down year-over-year, from £13.6 million for the first half of 2010 to £11.5 million ($18.7 million).

In a statement, CEO Peter Chadlington said that changes across the business landscape (the importance of digital, the global nature of the work) along with the longer procurement process were big factors in the results. The company expects to reach its goal of seven percent like-for-like revenue growth rate for the year, but big account wins announced at the end of 2010 won’t make a financial impact until the beginning of 2012.

“When we reported our 2010 results in March this year, we indicated that such account wins were taking a long time to come on stream and we therefore expected revenues to be second half weighted,” he said. “This has indeed proved to be the case due to the lengthy procurement processes of our clients and the effect of the current economic environment delaying decision making.”

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Grayling on NapiSan Campaign: Changing Times in Washington Call for New Ideas

PR and public affairs firm Grayling has taken on the task of trying to get Australian brand NapiSan naming rights to the White House, a campaign we talked about yesterday. We commented that this seems like a no-go from the jump, but according to Colin Judd, director of business development at Grayling Washington, there’s a possibility this could happen.

“The age of shoe-leather lobbying is coming to a close,” Judd told us today. “More people are involved… and legislators are responding to various stakeholder groups.”

Judd says that the legislative and economic climate in the U.S. is against taxes, so here’s an opportunity to raise much-needed funds ($25 million). But has the landscape changed so much that having the name of a detergent brand splashed across a prominent symbol of our nation is a real option?

“It’s a long shot, sure. But if we’re going to bring ourselves to the brink of ruin… here’s an option,” said Judd.

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Budget Solution: Let NapiSan Sponsor the White House

Photo: PRNewsFoto/Vanish NapiSan

Australian stain removal brand Vanish NapiSan is offering $25 million Australian dollars (about $27.4 million U.S.) for the five-year naming rights to the White House. Yes, the White House where the President lives.

The brand has enlisted D.C. public affairs firm Grayling for outreach to Congress, the Australian firm Red Agency is working on this abroad, and the PR firm Cake Group/Workman Entertainment is working on the PR effort here in the U.S.

According to press materials, the money from the sponsorship would be a welcome addition to the government’s coffers and there are tons of other international landmarks, like Buckingham Palace and the Taj Majal, that have been sponsored. However, to that latter point, the materials say the White House was “sponsored” in 2008 when it was shaded pink for breast cancer awareness. I think we can all agree that’s not the same thing.

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Huntsworth Purchases Atomic PR, Adds British Airways to Roster

Huntsworth, the U.K.-based PR and healthcare consultancy whose firms include Grayling, Huntsworth Health, Red, and Citigate, has added Atomic PR to its list of agencies. The move expands Huntsworth’s North American presence.

The acquisition, for $13.3 million in cash according to Reuters, accompanied the business’ preliminary results for the year ending December 31, 2010. Hunstworth reported an 11.1 percent increase in revenue to £173.6 million (about $286.14 million, based on today’s conversion rates) and pre-tax profit of £26.7 million (about $43.4 million).

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Roll Call: Glover Park, PAN Communications, B-M, and More

The Glover Park Group has hired Dagney Scott as MD in the advertising, reputation management, and marketing division. Previously Scott was director of cultural and strategic insights for the advertising firm Crispin Porter Bogusky (CP+B) working with clients including Microsoft, Domino’s Pizza, and American Express. Glover Park has had a string of recent new hires including Catharine Cyr Ransom, John Myers, and Lisa Wolford.

Lauren Iacono has joined PAN Communications as director of digital strategy responsible for digital strategy and services across the firm. She was previously associate VP of digital comms and media services at Rasky Baerlein Strategic Communications. She was also an Emmy-winning producer for ESPN.

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