One thing we can all agree on regarding Greenpeace: they’re consistent. Once they latch onto an issue, they go all in.
In order to protest the LEGO company’s ongoing partnership with Shell (which the latter’s PR values at $116M over two years), the group created not just an online petition but a professional-quality PSA that looks like an outtake from the super-depressing director’s cut of The LEGO Movie–and then they protested its subsequent removal from YouTube.
Today the org went even further, recruiting “activists” in life-size costumes to protest outside the LEGO store near Rockefeller Plaza. Then they sent us pictures!
(Note: this all happened after the group’s “Protest-O-Matic” empowered said protesters to create their own tailored signs.)
They look angry, but The Naked Cowboy did try to lighten the mood a bit…