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Posts Tagged ‘Greg Creed’

CEO Promises a ‘Better Taco Bell’ With Healthier Menu Items

Last year, in an effort to compete with more upscale fast food chains like Chipotle (and to improve its own image), Taco Bell launched its Cantina menu, created by top chef Lorena Garcia. Now, the taco joint is hoping to take a bigger bite out of the health-conscious set by overhauling some of its menu items to meet higher nutritional standards.

CEO Greg Creed told reporters on Wednesday that his company plans to offer more nutritionally sound products and commit to more transparency. As part of the revamp, the chain plans to have twenty percent of its combo meals amount to no more than one-third of the U.S.’ daily recommended calorie guidelines.

In other words, assuming that most people eat three meals a day (what, no fourthmeal?!), Taco Bell’s meal deals would each contain no more than one-third of that total calorie count (based on a 2,000 calorie diet, that’s roughly 666 calories). “We have to offer more balanced options,” he said. Dietary guidelines for fat, sodium and other ingredients will be taken into consideration as well.

Doesn’t this move go against everything Taco Bell stands for? Not necessarily.

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Strange Brew Blending on ‘Morning Joe’

Wayne’s World has been making the cable rounds recently. At one point in the movie Wayne is forced to interview a major advertiser on his show. Wayne was happy to do it….NOT!

This morning, I see an Ad Age article that seems eerily familiar to that very subplot. MSNBC’s Morning Joe,which has quite the lucrative sponsorhsip deal with Starbucks, had the company’s CEO Howard Schultz on for seven minutes to talk about the coffee giant’s 40th anniversary. In TV terms, seven minutes is a lifetime. There were bags of brew on set and honestly, I was surprised they didn’t do the shoot “on location” at a Starbucks near 30 Rock to have Mika’s favorite barista in the background brewing a macchiato for her.

This is unethical. And as many of you know, I ain’t the first person to bring this up. But Ad Age vacillated with the issue in its article.

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Lindsay Lohan: The Voice of Reason?

What a world we live in when Lindsay Lohan is the Hollywood celebrity sounding sane in a television interview.

The usually troubled starlet sits down with Extra tonight and tomorrow to talk about the need to rebuild trust and prove she’s “insurable again” in order to get back to work.

Meanwhile, this exists.

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Crisis Communications: Getting Back to Basics

We’re only a month into the new year and 2011 is already turning into a crisis bonanza.

We’ve gotten to know Taco Bell’s president Greg Creed (at left in an appearance on Good Morning America) and the company’s beef recipe following a class action lawsuit. Toyota has had its recall of the month. The list of trust troubles at Johnson & Johnson has one former marketing staffer telling The New York Times that, “it looks like a plane spinning out of control.” And folks are calling for boycotts of Chick-Fil-A after one of its restaurants agreed to cater an event hosted by an anti-gay organization.

So it seems like a good time to take a step back and revisit some of the basics of crisis communications and reputation management.

We asked three experts on the topic to share their thoughts on some of the key steps to respond to a crisis and rebuild trust. Their responses are after the jump.

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Latest Taco Bell Video Doesn’t Feature Rats

Each day, Taco Bell adds another element to its response to the class action lawsuit that questions the nature of Taco Bell beef. Today, Greg Creed, the president of the company, appears in a video available on the Taco Bell lawsuit statement webpage, on the brand’s Facebook and YouTube pages, and of course, here on PRNewser.

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Tidbits: Alec Baldwin, The Dirtiest Hotel, Hacking, Michael Vick, Jane Fonda, and Taco Bell Meat

Alec Baldwin will not replace Keith Olbermann. The news came via MSNBC spokesperson Jeremy Gaines and Baldwin’s spokesperson Matthew Hiltzik. “Alec is committed to 30 Rock through 2012,” Hiltzik told the New York Daily News.

Management at TripAdvisor’s “dirtiest hotel” selection announced that they’ve hired a housekeeper.

Facebook reiterates its commitment to security after Mark Zuckerberg and French President Nicolas Sarkozy get hacked. BTW, Friday is Data Privacy Day!

Michael Vick has an endorsement deal.

Jane Fonda‘s latest workout videos target those ages 50 and over.

Taco Bell has been hit with a class action lawsuit over the nature of its meat. Taco Bell president and chief concept officer Greg Creed has published a statement on the company’s website saying, “Unfortunately, the lawyers in this case elected to sue first and ask questions later — and got their “facts” absolutely wrong.”