Earnings leaks are becoming commonplace. The most recent occurrence was Microsoft, which then had to issue a statement explaining how the information got out before it was supposed to.
Greg Radner, global head of PR services for Thomson Reuters, has written a post with advice about how to keep this information from getting out before it’s meant to. (Thomson Reuters offers a number of products and tools for IR pros and other communicators.) Click through for more.
This post was written by Nancy Lazarus, contributor to PRNewser.
At the Sentiment Analysis Symposium in New York on Tuesday, a panel of PR executives weighed the pros and cons of this complex method of evaluating online and social media content.
The panelists agreed that the value of sentiment analysis is enabling the tracking of a wealth of online conversations. However given its limitations they recommended its use in conjunction with other research techniques.
Bradley Honan of StrategyOne summarized the evolution. “We’ve gone from traditional market research to media monitoring to mining data that helps formulate business and communications strategy.”
Thomson Reuters is jumping into the PR market with a new product, Thomson One PR, which will launch January 1st. The company views the new offering as a full PR work-flow suite, including press release distribution, webcasting, online press rooms, contact management, media monitoring and message analytics.
PRNewser spoke this morning with Greg Radner, Global Head of PR Services at Thomson Reuters. Radner told us he believes the market for PR services is in the $1.5 to $2 billion range and he expects it to grow 9% in 2010.
What opportunity do you see for Thomson Reuters in this market?
We already in the investor relations (IR) space with about 6,000 clients. Over last few years, working with clients in the IR capacity, their PR counterparts have been asking, “can you help out with PR too?” We already have a couple hundred clients that have done webcasting or online press rooms with us. It made us take a pause and say, “Hey, is this a space we should make a focused effort around?”