Stories about companies and celebrities making major Twitter gaffes have become legendary, but less newsworthy mistakes are made every day, even by established users. A panel of magazine editors and social media managers offered Twitter pitfalls and pointers based on their own media brands’ experiences at the MPA Digital: Social Media conference in New York on Wednesday.

Hashtag obsession: While hashtags help your brand or event to be found on Twitter, their use should be limited. Allison Dempsey, social media editor at Parenting, outlined the downside of using too many hashtags in one tweet. “It’s like bolding every word in a sentence, and then nothing pops.”

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