TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Guinness World Records’

Setting One for the Record Books

Jeter hits number 3,000. Photo: Robert Sabo, New York Daily News

New York Yankee Derek Jeter has added his name to the record books, striking his 3,000th hit against Tampa Bay. Other well-known record breakers include Lady Gaga, who has the most Twitter followers and the fastest number-one-selling single on iTunes and Lil Wayne, who set the record for Facebook “likes” in a 24-hour period.

Setting and breaking records has long been a way to generate publicity for individuals and brands, and in the digital age there are more records to vie for. Having raw talent helps, but for companies it takes a concerted effort and some familiarity with the process. Even if one is not a celebrity, setting or breaking a record can still generate some buzz. We’ve outlined some tips for how to go about it after the jump.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Guinness Division Offers Businesses a Shot at World Records

Lee Redmond, Guinness World Record holder

Used to be that Guinness World Records were held by people like Lee Redmond, who has 28-foot fingernails, or Arulanantham Suresh Joachim, who stood on one foot for over 76 hours.

This year, Guinness World Records has launched a division to help companies execute world record stunts to build buzz for their brands. According to The Wall Street Journal, Guinness World Records has seen the number of requests jump 250 percent in the last three years, with many requests coming from companies. Read more