AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Guinness World Records’

Did Al Roker Just Show PR Pros How to Get Noticed?

Whelp, it’s official. Al Roker has finally made his legend eternal by taking a bold step into the Guinness World Book of Records with a 34-hour uninterrupted weather forecast because dude had nothing better to do on a Wednesday morning.

Playfully dubbed #Rokerthon, the stunt was geared to raise money for Roker’s Crowdrise campaign, which benefits the U.S. armed forces and the United States Service Organizations (USO). NBC reported the event helped raise over more than $70,000 for the charity.

Admirable. Laudable. And yes, laughable. (I mean, they guy had to break a record set by some Norwegian meterologist, so that’s funny.)

And there’s your question PR pros: Is that really what it takes these days — stunts? Seriously?!

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Setting One for the Record Books

Jeter hits number 3,000. Photo: Robert Sabo, New York Daily News

New York Yankee Derek Jeter has added his name to the record books, striking his 3,000th hit against Tampa Bay. Other well-known record breakers include Lady Gaga, who has the most Twitter followers and the fastest number-one-selling single on iTunes and Lil Wayne, who set the record for Facebook “likes” in a 24-hour period.

Setting and breaking records has long been a way to generate publicity for individuals and brands, and in the digital age there are more records to vie for. Having raw talent helps, but for companies it takes a concerted effort and some familiarity with the process. Even if one is not a celebrity, setting or breaking a record can still generate some buzz. We’ve outlined some tips for how to go about it after the jump.

Read more

Guinness Division Offers Businesses a Shot at World Records

Lee Redmond, Guinness World Record holder

Used to be that Guinness World Records were held by people like Lee Redmond, who has 28-foot fingernails, or Arulanantham Suresh Joachim, who stood on one foot for over 76 hours.

This year, Guinness World Records has launched a division to help companies execute world record stunts to build buzz for their brands. According to The Wall Street Journal, Guinness World Records has seen the number of requests jump 250 percent in the last three years, with many requests coming from companies. Read more