Twitter has chosen Edelman as its first official PR firm both TheNextWeb and The Holmes Report write. Sources at both companies declined to comment on the relationship, but sources are saying the firm was chosen after a competitive pitch that came down to three other firms. Edelman has worked with Twitter on projects in the past and is expected to work on consumer launches going forward.
Beats by Dr. Dre, the line of audio equipment like headphones, has chosen PMK*BNC as its PR AOR. The firm has also added entertainment info site IMDb and restaurant and hospitality company The ONE Group to its roster. The firm will provide PR, digital, and marketing services to all of its new clients.