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Posts Tagged ‘Guy Fieri’

Guy Fieri Restaurant Thriving Despite One of the Worst Reviews in History

guy fieriRemember that time The New York Times‘ Pete Wells went all the way off in a restaurant review of celebrity chef Guy Fieri‘s American Kitchen & Bar in Times Square?

“Did panic grip your soul as you stared into the whirling hypno wheel of the menu, where adjectives and nouns spin in a crazy vortex?” Wells asked, one of a lengthy series of over-the-top questions that made up the entirety of the article.

“Were you struck by how very far from awesome the Awesome Pretzel Chicken Tenders are?… Hey, did you try that blue drink, the one that glows like nuclear waste?” it continues. It is brutal poetry.

Despite the acerbic review, that restaurant is one of the top moneymakers in all of New York, proving that people on vacation really don’t care what they eat so long as they don’t have to do the dishes.

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Food Critic Gael Greene Calls Out ‘Incautious’ Rep in Scathing Review

gael greeneIt’s tough out there for a New York restaurant rep, because the biggest names in the food writing biz are often the most critical. Who could forget how much fun Pete Wells had writing his sadistic takedown of Guy Fieri in The New York Times?

Anyway, Gael Greene is one of that tiny club’s longest-standing members at the ripe young age of 80. Despite the fact that New York magazine dropped her in 2008 after 40 years(!), she still carries a lot of weight here in our picky, picky city.

That’s probably why Miriam Silverberg Associates wanted her to review the new French restaurant Paname. The subsequent writeup, released today, is all but dripping with disdain.

A selection:

“It was the bread that tolled the leaden funeral bell…What good little French bistro — ‘just like Paris,’ the press agent Miriam Silverberg assured me — would serve this bread?”

Oh no.

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Our 26 Biggest Stories of 2013, Part One

High fivin' sunbeams

High fiving sunbeams and eating dolphins, bro

They came. They saw. They made you click. They were our biggest stories of the year.

These posts were alternately embarrassing, inspiring, thought-provoking and barely comprehensible—but they attracted the most attention from our readers for reasons that we don’t always understand.

In fact, there were so many great ones in 2013 that we decided to double the original total of 13 to 26. What’s that, you ask? Of course we’re not splitting the list in half in order to get more posts up during the holiday season. What a ridiculous question!

On to the list, which we dedicate to our faithful readers. Let’s hope the news of stunts, mistakes and misdeeds gets a little brighter in 2014 (yeah, right).

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The Price of Guy Fieri’s Friendship: $100,000

Now we know what he's laughing about.How much would you pay to hang out with Guy Fieri for a day? NYT restaurant critic Pete Wells would probably say “nothing”, because he can’t forgive the Guy for ruining a plate of nachos, aka the “hardest [dish] in the American canon to mess up”. But for hedge funder Steven A. Cohen, the experience was worth $100,000.

What did that sum buy the man? According to the recently published expose From Scratch: Inside the Food Network, the deal was that Cohen and Fieri would be “friends for a day” and do all the awesome things you see each week on Diners, Drive-Ins and Dives.

But—as if to prove that the goodness in Fieri’s heart is every bit as real as the frosting on his tips—the two went on to become true buds prone to bonding over well-cooked weiners.

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Guy Fieri Satire Site Goes Viral

What’s a little Internet mockery when many already see your brand as low-hanging fruit? After Pete Wells‘s scathing New York Times review of Guy Fieri‘s new restaurant went viral, we said “meh”. Nobody ever mistook Fieri’s brand for fine dining, so we felt like all this negative attention might actually be good for him.

Now Fieri is in the news again: a certain Internet jokester realized that Guy’s American Kitchen and Bar had yet to secure its own URL and decided to create his own as a joke.

At this moment, the site consists of a single-page mock menu hawking hilarious items like the “Olive Garden” side salad, “Football: the Meal” and “Guy’s Big Balls”, or “two 4-pound Rice-A-Roni crusted mozzarella balls endangered with shaved lamb and pork and blasted with Guy’s signature Cadillac Cream sauce until dripping off the plate.”

Again, we can’t see this stunt damaging Fieri’s reputation. But the copy is pretty funny.

Will Terrible Reviews Hurt the Guy Fieri Brand?

Guy FieriYesterday, quite a few food fanatics shared The New York Times writer Pete Wells’s epic takedown of Guy Fieri’s new Times Square restaurant. Wells wrote the review as a series of scathing rhetorical questions for the chain’s founder. Examples include:

  • “Did panic grip your soul as you stared into the whirling hypno wheel of the menu, where adjectives and nouns spin in a crazy vortex?”
  • “Were you struck by how very far from awesome the Awesome Pretzel Chicken Tenders are?”
  • “What exactly about a small salad with four or five miniature croutons makes Guy’s Famous Big Bite Caesar (a) big (b) famous or (c) Guy’s, in any meaningful sense?”

He keeps going for two pages; it’s a little intense.

We really like Pete Wells. He’s a true “subject matter expert”, and nearly every major media outlet mentioned his review at some point over the past 48 hours.

Here’s the thing, though: his write-up (and the many other negative reviews sure to follow) probably won’t hurt the restaurant’s business or damage the multimillion dollar Fieri brand. The Guy isn’t known for the quality of his food; he’s known for being a regular Joe who shows up on TV all the time looking like a he just lost a dare involving a vat filled with Axe hair gel and bleach. The whole point of his show is that mediocre food is fun, and he’s very good at marketing and product placement.

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