What’s a little Internet mockery when many already see your brand as low-hanging fruit? After Pete Wells‘s scathing New York Times review of Guy Fieri‘s new restaurant went viral, we said “meh”. Nobody ever mistook Fieri’s brand for fine dining, so we felt like all this negative attention might actually be good for him.
Now Fieri is in the news again: a certain Internet jokester realized that Guy’s American Kitchen and Bar had yet to secure its own URL and decided to create his own as a joke.
Guy Fieri didn’t register his restaurant’s domain name, so I picked it up. I think this new menu look great guysamericankitchenandbar.com
— Bryan Mytko (@BryanMytko) February 19, 2013
At this moment, the site consists of a single-page mock menu hawking hilarious items like the “Olive Garden” side salad, “Football: the Meal” and “Guy’s Big Balls”, or “two 4-pound Rice-A-Roni crusted mozzarella balls endangered with shaved lamb and pork and blasted with Guy’s signature Cadillac Cream sauce until dripping off the plate.”
Again, we can’t see this stunt damaging Fieri’s reputation. But the copy is pretty funny.