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Posts Tagged ‘Häagen-Dazs’

The Häagen-Dazs ‘Ice Moon’ Demands Your Attention

And now for a dose of Gratuitous Product Rollout Porn: Luxury ice-cream brand Häagen-Dazs hired London-based design firm Doshi Levien, whose projects range from furniture to ergonomically designed kitchen appliances, to create a product to boost sales for the Christmas season. They created what may be the coolest food items we’ve seen in many a…month. (Wait, what did you think we were going to write?)

We’re not sure whether these pieces will truly boost the Häagen-Dazs brand over the holidays, but they are a marvel of food design. 

What’s inside these beautifully shaped cakes? The white moon “consists of a pistachio biscuit base, layers of macadamia nut ice cream and meringue and a coating of raspberry ice cream” while the darker version “has crunchy chocolate at the bottom, layers of nutty ice cream and salted caramel and a coating of vanilla ice cream”.

Oh my.

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Ice Cream Fans Will Write a Haagen-Dazs Book, Save Honey Bees

Häagen-Dazs has had an ongoing CSR campaign to help the honey bees. Colony Collapse Disorder, the mysterious dying off of entire bee colonies, has caused a sharp decline in the honey bee population. Honey bees, in case you didn’t know, play a key role in our global food production.

The ice cream company has a new campaign that promises to donate up to $75,000 to the University of California Davis’ research into this issue and promote some goodwill among ice cream lovers. They’ve asked fans to use the hashtag #HDmoment on Twitter and Instagram to highlight personal moments from throughout the summer, and those moments will turn into a free e-book that will be available in the fall. In addition to a guaranteed $25,000 donation, the company will make a $5 donation for every moment captured.

To help produce the book, they’ve brought in special guest editors and writers like chef Alex Guarnaschelli to help.

For more info, click here and here.