Is this what they used to freeze Han Solo?

Biogenic Reagents, a pioneer in the renewable energy and clean technology categories, has chosen Haberman to handle marketing/PR communications.

Biogenic Reagents’s mission is to produce renewable carbon products that perform better, cost less and have less impact on the environment than conventional products made from coal. The company recently announced the launch of its $30 million advanced biocarbon facility in Marquette, Michigan, the largest in North America.

Spa the Agencies of Record…

PRCo USA, the integrated international public relations and digital consultancy, has been retained by Canyon Ranch to promote their resorts in Tucson, Lenox and Miami Beach as well as Canyon Ranch SpaClub® facilities around the world. In addition, the PRCo offices in Germany and France have been retained to promote Canyon Ranch Hotel & Spa in Miami Beach in those markets. The program will entail corporate branding as well as media relations for their properties and distinguished medical staff and health experts.

Hope he updates his Facebook page…

Sean Eldridge, the investor, Democratic party fundraiser and husband of Facebook co-founder Chris Hughes, has hired media consulting firm SKDKnickerbocker to manage his recently announced 2014 campaign to represent New York’s 19th district in the U.S. House of Representatives. Jennifer Cunningham, leader of SKDKnickerbocker’s New York team, also managed the 2012 campaign of Sean Patrick Maloney, the state’s first openly gay representative (Eldridge would be the second).

An AOR to Watch Carefully…

MWW Group announced today that the timeless watch brand Armitron has chosen MWW as its public relations agency of record.

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Active living brand prAna, known for its functional designs and progressive style, has selected Haberman of Minneapolis as its AOR in a competitive review. Haberman will handle public relations, social media and event management for the company as well as long-term marketing planning for prAna’s first Twin Cities location.

The new Minnesota store, slated to open in early November 2012 at 50th and France in Edina, joins five other retail prAna locations in Denver, Boulder, Santa Barbara, Portland and San Francisco.

Gap brand has eschewed established global agencies like stalwart Ogilvy for a host of agencies available on an as-needed basis. The shops including Peterson Milla Hooks and AKQA. PMH, a Minneapolis-based shop, has worked with Target, Kmart and JC Penney. Yet Gap and Ogilvy still maintain a relationship.

Gap spokeswoman Edie Kissko said,”Ogilvy & Mather Worldwide helped us tremendously over the last year in establishing the Gap brand ‘Be Bright’ platform, which we launched with our spring campaign… Ogilvy also created our fall ‘Icon Redefined’ campaign.”

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Ogilvy PR has been chosen as AOR for the Standard Innovation Corporation, makers of the We-Vibe, a rechargeable couples vibrator and other “popular pleasure products.” Work will include media relations, events, and thought leadership. Oh really?

“Between the 50 Shades of Grey global phenomenon and films like Hysteria, people around the world are empowered to not only talk about, but take charge of their sexual health,” said Kate Cronin, global head of Ogilvy’s healthcare practice and MD of the firm’s New York office, in a statement.
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MacKenzie Agency Public Relations has added two clients to its roster: Modena Fine Foods and ACME Wine Movers. The firm will work on trade and consumer media relations, tasting events, and other elements of a national PR campaign.

Taylor has been selected for PR work for Nike’s Jordan brand of shoes and apparel after a competitive search. PMK-BNC worked on the account for a decade. [via]

Li-Ning, a Chinese sports brand, has hired Fleishman-Hillard for corporate, brand, and digital outreach, as well as PR surrounding the 2012 London Olympics. The company is looking to go global, one of a handful of Chinese consumer brands with an international goal. [via]

Project SUCCESS, a Minneapolis-based youth organization, has chosen Haberman for outreach, messaging, marketing materials, and other PR duties. The organization has been around for 20 years.

The Big 12 Conference has chosen Hill+Knowlton Strategies as its AOR after a competitive search. Work will include brand positioning, media outreach, and stakeholder engagement. The account will be handled out of the Dallas office with help from Washington D.C. Competition in the Big 12 spans across 23 sports. Participating schools include Baylor University, Iowa State University, University of Kansas, and the University of Texas.

The McKnight Foundation, which supports policy reform across varying areas through grants and collaboration, has chosen Haberman for a comms program focused on its Collaborative Crop Research Program. This program supports farmers in “hunger hotspots” across South America and Africa. The firm works with clients that specialize in areas of philanthropy, public service, and otherwise “making a difference.”

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