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Posts Tagged ‘hack turned flack’

POLLING ALL PR TYPES: What Do You Want to Be Called?

Hello-my-name-is

Here’s a serious question: What do you want to be called by your colleagues in the industry, pals in the media, partners and clients?

Everyone in this not-quite-fabled industry has an idea of what they like and don’t like, what they hear and ignore, what they answer to and what they wish no one would ever call them.

Some are accustomed to the big agency titles of account executive, manager, director, supervisor, and other synonyms for “hierarchy.” Others are interested in the boutique titles of guru, ninja, expert, and other nom de plumes that mean “badass.”

Before you jump, think about it: If you had to be labeled, what would your label read?

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Pando Daily Journalist Lands PR Gig with Tesla

One thing we learned about the world of tech journalism this week: Pando Daily (or at least Paul Carr) really hates Valleywag. In Hack Turned Flack news, the latter also let us know that Hamish McKenzie will leave his journo gig with the former to take a job in PR with Tesla.

That’s Tesla of the renewable, highly flammable automobiles and the CEO eager to do his best impression of Arnold Schwarzenegger in Total Recall.

We will now follow the latest chapter in the attempt to market electric cars to the masses with great(er) interest. And if you’re wondering how McKenzie feels about Elon Musk‘s “shoot the messenger” strategy, consider this headline:

Why Elon Musk Is Right to Fight the Media

Should be an interesting year.