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Posts Tagged ‘hacking’

Obama on Sony Hackers: ‘I Wish They Had Spoken to Me First’

U.S. President Obama listens to Britain's PM Cameron speak during the U.N. Security Council meeting in New YorkAlthough this headshot of our president was not made for the Sony Pictures ballyhoo (shout out to Reuters), he was probably looking like this when he got the word that the mighty U.S.A. had kowtowed to the dude with the jacked-up haircut from North Korea.

You see, a president of this country should never take the back seat to anyone, let alone someone who disappeared for 40 days and convinced an entire country that he was on vacation.

So, Mr. President, we feel you.

The whole hack job aversion to halt The Interview would have our knickers in a twist…if we didn’t think the whole thing was ridiculous (from a PR standpoint) in the first place. Turns out that Obama is quite concerned that Sony Pictures didn’t consult him first.

Because he’s the president…that’s why!  Read more

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PR Stunts: Dove ‘Restores’ Photoshopped Models

It’s been nearly ten years since Dove introduced “Real Beauty“, one of the 2000′s best rebranding campaigns. Its focus on “real-looking” models helped distinguish Dove in the crowded beauty category–and the company’s Canadian division just used a crafty PR stunt to try and extend that winning streak.

First Dove posted a download on Reddit that supposedly offered users a free tool to help retouch photographs by “enhanc[ing] skin tone” and “hiding all the imperfections”–in other words, all the things that Dove’s campaign opposed. But when users pressed the button, this “tool” reversed all the modifications to the image in question. (They could then “undo” the reversal, but the point had been made.)

This “hack” was a sneaky attempt to once again push the claim that Dove keeps things real in an industry dominated by digital tummy tucks, facelifts and tone-ups. In the video below, the company directly calls out “art directors, graphic designers and photo retouchers” for using Photoshop and other tools to promote unrealistic ideals  (never mind the fact that Dove has been accused of doing the very same thing).

Oh, and this is all part of a larger campaign which includes the hashtag #DovePositiveChange and a Facebook “Ad makeover” app which purportedly lets users revise ad spots designed to play on insecurities by promising to help women improve their appearance.

So is this another branding win for Dove, or do they need to stop pushing the same old concept?

LulzSec Bids Farewell

Companies out there can breathe a sigh of relief. LulzSec has put out a release saying it’s disbanding.

“For the past 50 days we’ve been disrupting and exposing corporations, governments, often the general population itself, and quite possibly everything in between, just because we could. All to selflessly entertain others – vanity, fame, recognition, all of these things are shadowed by our desire for that which we all love,” the release says.

The statement expresses hope that the AntiSec movement against the computer security industry will continue to swell into revolution. But, it says, “we are just people” who aren’t permanently tied to the LulzSec identity, and it’s time to go.

Read more