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Another wine brand is harnessing the power of social media to market their product. Mega-vintner Yellowtail is launching a new non-oaky, chardonnay and is letting one lucky drinker lay claim to the naming game.

Unlike Hardy Wallace, the winner of Murphy-Goode’s search for a social media spokesperson, Yellowtail’s chief fan won’t make much on the deal. Wallace is in them middle of his 6-month, $60,000 gig. Booty from this contest? A case of wine, retail value $96.