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Posts Tagged ‘Harold Burson’

Burson-Marsteller Founder Says PR Needs to Regain Its ‘Moral Purpose’

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You may have already noticed the headline of this PR Week interview with Harold Burson, the Burson-Marsteller founder universally known as one of the industry’s “godfathers.”

Of course you should read the whole thing, but we’ll throw out a couple of teasers.

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Meet the Top 12 Public Relations Spirit Animals

Animals Cover_MOCKUP.inddSo I was gallivanting around Orange County the other week. Snazzy, right?

It’s not a humblebrag. I was checking out my new home with Bolt Public Relations (cheap, unsolicited plug…but really, call us) when a lovely young lady and PR pro who appreciates my great fraternity happened to mention the phrase ‘Spirit Animal’ during lunch.

While laughs abounded among some of us and bewilderment loomed overhead for others, we got to thinking about the inspiration behind this post. “Who would be the most ferocious PR Spirit Animals?” 

No, this list will not include Jennifer Lawrence—but gather ’round, flacks. Do these PR studs make you growl or purr, or do they just pee in the corner under the bed and leave it as a special surprise to start your day (no, I’m not happy with my dog right now)?

Flacks and flackettes, welcome to the PRNewser Spirit Animal zoo.

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The Real Top 14 PR Twits to Follow in 2014

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Represent, “Real” PR Tweeps! 

We at PRNewser know that speaking out against clients (in the open) may be taboo. But for sake of discussion, let’s pretend it’s okay to be honest, mmmmkay?

How many times have you worked tirelessly for what seems like a millennium for a great trade story?

You earned a monstrous 90 percent share-of-voice with a sweet representation on social media to the tune of hundreds of shares, and even got noticed by other media types (local and industry). You draw up that report and hit enter with some righteous satisfaction (and possibly, a sister neck roll). And then, the client replies with … wait for it and repeat after me … “That’s all?” 

Yes you ungrateful so-and-so , metrics matter, but they have evolved. That’s how we feel about some of the “top minds” in this space making a list of “Who’s Who?” Metrics are important, as is attitude, content, engagement and relevance. That’s why this list—our list—matters. Here are our Top 14 PR Twits to Follow in 2014. 

*Snap Applause*

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The New York Times Has Your Burson-Marsteller Rebranding Covered

Oh hi.

NYT advertising guru Stuart Elliott has seen the new Burson-Marsteller, and we can’t quite tell whether he’s impressed or not.

From the new tagline “Being More” to a revamped website and an inaugural series of “conversations” on disparate topics led by relevant “thought leaders”, Burson-Marsteller has undergone a fairly extensive re-branding to celebrate its 60th anniversary. The point of the shift as we read it is to emphasize the flexibility of the agency’s offerings. Some key quotes from its statement of purpose:

Being More means being more confident in our ability to communicate with more people, in more places, with bigger ideas, through constantly changing communications channels and with more impact.

One of the most exciting aspects of the times in which we live and work is that no one owns this model, because there are no boundaries.

Old distinctions between categories of paid, owned and earned media are fast becoming outmoded.

In other words: whatever you need done, we can do it—with an emphasis on content creation.

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Donald Baer to head Burson-Marsteller; Mark Penn to Microsoft

Donald A. Baer, who served as White House communications director under President Bill Clinton, has been named global chief executive officer of Burson-Marsteller. Baer joined the public-relations firm four years ago and has been serving as vice chairman and chief strategy officer. He succeeds Mark Penn in the top spot at B-M, which boasts 73 offices worldwide.

Meanwhile, Penn, who has been CEO of Burson-Marsteller since 2005, is set to join Microsoft as corporate vice president, strategic and special projects. He has served as an adviser to Microsoft chairman Bill Gates, and was also senior strategist for Hillary Clinton’s presidential campaign.

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B-M Throws a Birthday Party

Burson-Marsteller celebrated the 90th birthday of namesake Harold Burson at Guastavino’s in New York City on Tuesday. (Beautiful space, BTW, if you’re looking for a new place to host an event.)

Among the distinguished guests we saw: Mark Penn, Karen Hughes, Kelly Cutrone (who like our funky-fresh bird sweater!), Julia Hood, and, of course, Mr. Burson himself.

A couple of other snapshots after the jump.

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