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Posts Tagged ‘Harris Interactive’

Consumers to Retailers: Prepare for Cyber Monday Instead of Decking the Halls Too Early

Cyber-MondayIt seems like a no-brainer — the vast majority of consumers would prefer companies spend their holiday marketing dollars and energy on preparing their apps and websites for the Cyber Monday rush than on decking the halls and piping in Christmas music before the Thanksgiving turkey has even been carved. (Imagine! The alleviation of two major holiday annoyances at once!) This can’t possibly come as a shock to retailers and brands, but maybe now that it’s been proven by a major study, they’ll take note? PLEASE?

A survey of 2,038 Americans 18 and older, conducted online by Harris Interactive on behalf of SOASTA, has found that 81% of American adults think stores should not play Christmas music before Thanksgiving, and 77% think stores shouldn’t put up Christmas decorations before Turkey Day. Meanwhile, 78% feel stores should have a specific “Cyber Monday” website that can handle millions of people shopping for the holidays at once, and 75% want stores to have a dependable app(s) for smartphones that can easily handle mobile sales for the holidays.

In other words, retailers: Put down the wreaths, walk calmly to your IT departments, and put some focus into giving consumers what they actually want — a bug-free way to buy your products! Read more

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Study: Young Folks Love to Travel (and Complain About Your Travel Clients)

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Here are some alternately encouraging/frustrating results from the latest Harris Interactive poll on the behavior of those pesky Millennials: they travel a lot and they’re not afraid to spend money, but they’re also far more likely to share their disapproval of less-than-satisfactory hospitality experiences with the rest of the world.

The basic findings:

  • Professionals 30 and under travel significantly more—for both business and pleasure—than their older counterparts. They’re much more likely to turn business trips into personal vacations.
  • While traveling, they spend money freely: 42% of the “Millennial” contingent say they would use company funds to buy “a fancy meal” and 32% said they’d spring for room service.
  • Yet they’re quick to warn the public about bad service: 26% said they’d posted at least one negative review online over the past year.

So they’re liberal with their definition of “business expenses”, but they’re very critical of the service they receive.

You’re probably aware of this, but most travel brands have begun creating campaigns aimed specifically at this demographic: USA Today names Marriott‘s “Travel Brilliantly“, but expect more campaigns that emphasize quality of experience over price point to appear on mobile and social platforms.

Also: those negative reviews will just keep coming. So…yay?

Study: Bad Ads Lead to Bad Sex (And Why Brands Should Care)

Americans are fed up with the pervasive, persistent presence of bad advertising in their daily lives, and are sick of the constant interruptions to their web surfing, online shopping, and…um…their sex lives? 

InsightsOne, a company dedicated to predictive intelligence solutions enabled by big data, recently announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive. The study found that 83% of respondents felt bad ads actually get in the way of their daily activities:

  • Web surfing – 51%
  • Online shopping – 37%
  • Working – 20%
  • Having Sex – 19%
  • Sleeping – 13%

So what sort of ads are they talking about?

While we might expect email spam and junk mail to top consumers’ pet peeve lists, it turns out that almost as many Americans are annoyed by website ad spam (52%) as by email spam/sidebar ads (55%). Postal junk mail actually ranked fifth (37%), behind television ads (60%), email spam/sidebar ads, website ads, and ads on social media (37%).

The study also looked at which specific types of ads get under our skin the most:

  •  Pop-up ads – 70%
  • Lottery scams – 70%
  • Male enhancement ads – 66%
  • Emails from deceased African leaders who have left them money – 64%
  • Ads for products and services they do not need – 58%
  • Female enhancement ads – 54%

So what do these results actually mean for brands and companies? Read more

What Are America’s 10 ‘Most Trusted’ Brands? And Why?

A few weeks ago we gave you a list of the 10 brands Americans hate most and tried to figure out why. Today we’re taking the opposite approach with the help of Harris Interactive‘s latest public opinion poll gauging the most (and least) trusted brands in the country.

Here are the brands held in highest esteem by the 19,000 random people who participated in the poll (along with our attempts to figure out how they got there):

1. Amazon: It could be the fact that Amazon remains the first and biggest online retailer with a reputation for security and an endless inventory. It could be the brand’s truly innovative recommendation system. Or it could be Amazon’s plan to create its own “virtual” currency–because no dishonest individual would ever make his own money, right?

Read more

Research: Internet Often As Influential as Friends and Family When Making Purchasing Decisions

Fleishman-Hillard has released the results of its third annual Digital Influence Index, which takes a closer look at how consumers around the world are using the Web and consuming information. Conducted with Harris Interactive, one of the major findings this year is the influence that the Internet is having on purchasing decisions, in some cases exerting more influence than family and friends.

In the U.S., the Internet is about as important as the Web when deciding what to buy (46 percent said the Internet is more influential versus 47 percent who identified friends and family). In India, 79 percent said the Web held more sway. Only 60 percent said those nearest and dearest were more influential.

Read more

Survey: Many Americans Still In Favor of Nuclear Power

The nuclear power industry might be coming under close scrutiny because of the ongoing problems at Japan’s Fukushima Daiichi plant, but a survey conducted by Harris Interactive and HealthDay have found that Americans haven’t changed their outlook about nuclear power plants and nuclear energy.

The poll found that 41 percent of participants are in favor of building  nuclear power plants here in the U.S. while 39 percent were opposed. (Another bit of NIMBYism, eh?) Three years ago, 49 percent of respondents were in favor.

The study also found that 73 percent of respondents think nuclear waste disposal is a problem, 55 percent think nuclear power is necessary because it doesn’t contribute to climate change like other energy resources, and 29 percent think that nuclear plants are “very safe.”

Harris Interactive polled 2,090 adults over the age of 18 between March 23 and 25.