Monopoly Bends to the Will of ‘Cat People’
Fellow cat people and farm girls, rejoice! Hasbro‘s month-long “Save Your Token” contest concluded at midnight last night and it’s official: Monopoly will replace the classic iron with a new token of the feline variety.
While we’re sorry to see the iron go, we’re more than a little relieved to know that our favorite token is safe – well done, #TeamWheelbarrow! May you continue to transport your dreams of financial conquest across the board via manual labor for decades to come.
For those of you who weren’t following this bit of interactive marketing genius, beginning in early January, Monopoly fans could vote to save their favorite token (and nominate a replacement for whichever classic playing piece would be retired) by visiting Monopoly’s Facebook page. According to vice president of marketing for Hasbro Jonathan Berkowitz, fans from 120 countries, including Djibouti, Kyrgyzstan, Guam and Liechtenstein, voiced their preferences. Even businesses got involved; Zappos created campaigns for the shoe, while Ames True Temper made a series of videos to help save the wheelbarrow (yes!).

Discover why countless investors and businessmen, including the Winklevoss twins, are becoming big supporters of virtual currencies at
If your games of
During the holiday season, people expect toy giant Hasbro to make headlines. But this usually happens when the company releases a new game or a limited special edition product — not because children are calling out the brand for sexism in familiar toys like the Easy-Bake Oven and Guess Who?
Virtual games based on classic real-world board games have taken the social media world by storm; bored office workers and easily distracted students everywhere play Draw Something (aka Pictionary-on-the-go) and Words With Friends (Scrabble for the attention-span-challenged) obsessively on cell phones and tablets.

Tonya Garcia
Elizabeth Mitchell
PRNewser Twitter feed loading...