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Posts Tagged ‘Havas’

Spin the Agencies of Record

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Havas will handle agency responsibilities for Green Mountain Coffee, those roasters best known for their Keurig single-serving machines. Promotional initiatives will include TV spots produced by the agency itself, though Havas will also handle all things social and experiential.

We have no doubt that they’ll succeed; if there’s anything more appealing than a fresh serving of caffeine, it’s a fresh, extremely convenient serving of caffeine.

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PR Takes a Lead Role in #GivingTuesday

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Giving Tuesday, an event started last year to counter the “buy buy buy” message of Black Friday and Cyber Monday, was a resounding success that looks to be even bigger this year. The initial goal was to get 250 nonprofit organizations to participate in 2012, but the total quickly grew to ten times that number, and more than 5,000 have signed up for the 2013 event.

While the United Nations Trust and the 92nd Street YMCA claim credit for the idea’s origins, the PR industry has played a large role in making it work—especially this year.

As The Holmes Report noted last week, agencies including Weber Shandwick, Fleishman Hillard, Havas and more collaborated on both outreach and the development of related “digital toolkits” to ensure that this year’s event is expertly organized. The process benefits agencies, clients and the public at large, with some organizations reporting a 50% rise in donations.

The National Philanthropic Trust held several events in the Philadelphia area in order to help organizations make the most out of Giving Tuesday, and in this Harvard Business Review piece president and CEO Eileen Heisman encourages charities to develop their own creative innovations on the theme.

We planned to find some of our favorite Giving Tuesday efforts, but we were a little overwhelmed by the search results. Which campaigns stuck out to you, dear readers?

(Image via the Giving Tuesday Facebook page)

Havas Takes Majority Stake in Creative Lynx

Havas has taken a majority stake in European digital health and wellness comms firm Creative Lynx. Creative Lynx is a 25-year-old firm with clients like Johnson & Johnson, GSK, and AstraZeneca. It’s based in Manchester, England.

The firm, led by MD Neil Martin, digital director David Hunt, and healthcare director David Whittingham, will work with the Havas Worldwide Health network. That network has about 30 clients, including Pfizer and Novartis. It encompasses Euro RSCG Life, Health4Brands, Euro RSCG Life PR, and Euro RSCG Worldwide PR. According to a fact sheet we received, the network has achieved more than 10 percent organic growth so far in 2012.

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Havas Reports ‘Robust’ Q1 New Business Figures, Struggles in Europe

Havas, home to firms including Abernathy McGregor GroupCake, and Euro RSCG Worldwide, reported 3.5 percent organic growth for Q1 2012 with revenue totaling €387 million (about $511 million by today’s conversion rates). That’s a year-over-year increase from €361 million in revenue.

The company called its new business results “robust” with that figure totaling €605 million (about $799 million) for the quarter. That far exceeds the new business number from 2011 – €384 million.

Even with the positive numbers, the results fall short of the competition. Havas’ European figures were sluggish with organic growth actually going negative in the U.K. and the rest of Europe, with the exception of France, its home turf.

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Havas: Digital Drove 2011 Revenue Increase, 5.9 Percent Organic Growth

Havas announced its 2011 earnings yesterday, with revenue totaling about €1.65 billion ($2.17 billion according to today’s conversion rate). That’s a 5.6 percent increase from the previous year total of €1.56 billion. Organic growth was at 5.9 percent for the year, and income from operations was €220 million ($290.6 million). That’s a jump from €204 million in operating income in 2010.

Revenue from digital and social media work was up 23 percent for the year. Among the 2011 digital and social media wins were Panasonic and The Economist for Havas Digital USA and Mexico Tourism for Havas Digital Global.

The earnings announcement also highlighted 16 percent revenue gains in the emerging markets of Latin America and Asia-Pacific.

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Roll Call: Havas in Singapore, a Former MF Global Staffer, and More

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Kenneth Hartmann and Patrick Kerley have joined Burson-Marsteller as directors in the U.S. digital practice. Hartmann was most recently at Wildfire Interactive, a social media tech provider with Facebook funding. He’ll be based in New York. Kerley was most recently at Levick Strategic Communications leading social and digital media efforts for crisis and reputation clients. Kerley will be based in Washington D.C.

Havas has taken a majority stake in Siren-Communication, a Singapore-based digital agency. The firm will be renamed Euro RSCG Siren and founder Karen Flynn will serve as MD.

Josh Zeitz has joined MWW Group as SVP in the corporate affairs practice. He was previously chief of staff at MF Global, the bankrupt brokerage once led by former New Jersey Gov. Jon Corzine. In this position, he handled the personal and public affairs for Corzine. He also worked for Corzine when he was Governor.

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Havas Reports 5.6 Percent Organic Growth for the First Half of 2011

Havas reported €765 million (about $1.1 billion according to today’s conversion rate) in revenue for the first half of 2011, a five percent increase over 2010. Organic growth for the first half was 5.6 percent, showing a marked improvement from 2009 (organic growth was -9.2 percent) and 2010 (organic growth was 1.8 percent).

Euro RSCG Worldwide and Abernathy MacGregor Group are two of Havas’ businesses.

Net income for the company was also up 6.9 percent (to €53 million or about $76.5 million) with income from operations margin up 12.4 percent (to €95 million or nearly $137.1 million).

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Havas Reports A Jump in Organic Growth for Q1

Havas earnings were reported today, with the holding company announcing €361 million (about $528.6 million by today’s conversion rate) in revenue for Q1 2011, a gross increase of 9.7 percent year-over-year from €329 million. Organic growth was up 6.8 percent versus just 1.5 percent for the same period in 2010.

Europe led all regions with €190 million (about $278.3 million) in revenue (France topped the region with €75 million , or $109.8 million) followed by North America with €125 million in revenue (about $183 million). Havas firms include Abernathy McGregor Group, Cake, and Euro RSCG Worldwide.

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Havas Reports Net New Business Up 46 Percent in 2010

Havas announced its 2010 earnings yesterday, reporting a 46 percent increase in net new business over 2009, bringing the total to  €1.9 billion (about $2.64 billion, based on today’s conversion rates). Among the wins were Revlon PR business for Euro RSCG Corporate Communications Middle East and the redesign of FNAC‘s global brand identity by BETC Design. Havas PR firms include Euro RSCG Worldwide PR and Abernathy MacGregor Group.

The company singled out accomplishments in the digital space, with digital accounting for 19 percent of the group’s revenue and key digital wins including Heineken in the U.S. and Unilever, which appointed Euro RSCG 4D as its global digital agency.

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New PR Tools from MediaVantage, PRWeb, Business Wire, and Havas

MediaVantage has announced enhancements to its online monitoring offering, including additional social media content and tonality scoring. For additional detail about the latest offering, check out the video after the jump.

PRWeb has partnered with Hearst Media Services in the San Francisco Bay area (outlets like the San Francisco Chronicle) to offer additional marketing services to the media company’s advertisers. Offered as GateList, PRWeb and its SEO services have now been added to the marketing options.

Business Wire has introduced an enhanced version of its media monitoring service, NewsTrak Clips. The service will now offer 3D charts and graphs for measurement purposes, options for a branded newsletter created with clips, and other options.

Havas has a new tool, The Flightdeck, that allows users to track online sentiment around their brand and the influence of those who are commenting. Data is pulled from a number of sources including Sysomos. The Flightdeck was developed by Havas firms Cake and EHS 4D Group.

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