Two recent and seemingly contradictory studies paint a complicated picture of the corporate CSR and non-profit sectors.
First comes Havas PR’s report on conscientious consumers, titled “BeCause It Matters.”
The agency surveyed more than 6,600 Americans for the project. Its basic conclusion holds that the public — and especially young people — are more concerned than ever before about the ethics and CSR initiatives of the companies whose products they buy. Another unrelated study, however, complicates the picture on the philanthropy side by showing us that traditional sources of donations for non-profit organizations are giving less than they have in the past.