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Posts Tagged ‘HCK2 Partners’

Richard Branson Rises to the PR Occasion Again

Today we’re happy to bring you a guest post from friend of the site Shawn Paul Wood. Shawn is a PR and copywriting professional with more than 20 years’ experience in the field, and he spent 12 of those years as an on-air host and radio news director. He currently writes for HCK2 Partners in Dallas and contributes to Talent Zoo‘s Flack Me blog; his clients range from notable corporate giants to megachurches, entrepreneurs and even a couple of entertainment bigwigs. Follow him on Twitter!

We have all heard the aphorism, “All news is good news.” One of the champions of that familiar saying is Sir Richard Branson, social media “influencer” and CEO of all things Virgin, who put the sentiment to the test when his airline expanded its routes to Scotland this week.

After appearing at the airliner door and traipsing down the stairs to the tarmac, he took his position on a literal promo platform to discuss the plane’s maiden voyage to Edinburgh. He then lifted his kilt so as to better display a new, um, marketing slogan: “Stiff Competition.

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Spin the Agencies of Record

Tokyo 2020, the bid committee for that year’s Summer Olympic and Paralympic Games, has chosen Weber Shandwick as its global PR firm. The firm previously worked with the committee on the first stages of its 2020 application and its bid for the 2016 Games. The firm previously worked with the Russian city of Sochi and its successful bid for the  2014 Winter Olympics.

HHS and the Centers for Medicare & Medicaid Services has hired two more PR agencies to promote the Affordable Care Act: Sensis to reach Hispanic audiences and Campbell & Company to reach Black audiences. It was announced last week that Porter Novelli was hired to execute an educational campaign, a $20 million contract. Last week’s announcement got quite a bit of media coverage.

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