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Posts Tagged ‘Heidi Sullivan’

5 Digital Metrics/Tools That PR Pros Need to Know

vintage computer

Measurement: it is, as our own Shawn Paul Wood put it in yesterday’s “Top 5 PR Industry Debate Topics” post, the “pachyderm in the room.”

So what’s the skinny on new measurement tools, and which numbers should we focus on? For starters, Cision has some new offerings it would like to share with you.

We spoke to Heidi Sullivan, SVP of digital content at Cision, to learn more about the general state of data in PR and the tools and metrics that you need to use.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

PR Spam Can Be Annoying, But It’s Not Illegal

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Blogger and technologist Stowe Boyd has some harsh words for media list and monitoring company Cision. He likens the company to “spam mafia” and cites the case of Chris Kenton, a blogger who is very angry after Cision gathered his email address from his blog and added it to their media database, which is sold to PR and marketing professionals, all without his permission.

“The spammers cannot use a list without knowing the opt-in status. I think thay all are breaking the law,” said Boyd. Can PR spam be annoying? Yes. Is it illegal? No.

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