Heineken is all over the place this week, with a couple of campaigns and a big deal that ups its digital presence.
In its deal with Facebook, the brewer will get an early crack at new Facebook offerings as well as consulting services from the social network. (Heineken hasn’t disclosed how much it’s paying for this deal.) The deal sounds similar to the one Heineken has with Google, which is giving Heineken consulting and other services in exchange for advertising.
Separately, Heineken has launched two digital campaigns on Facebook.