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Posts Tagged ‘Heinz’

McDonald’s Squeezes Out Heinz Because They’re not Down with the King

mcd heinzIn media headlines, you can hear the echoes of “The Fast Food Wars” banging down the fries-encrusted, grease-stained hallways of restaurants everywhere. As PR professionals, we think a claim like that is fluff, as if the conflict will keep us watching or reading for another few minutes.

And then when we see a story like this from Reuters, perhaps copywriters are onto something. In summary, for 40 years, the Clown has provided Heinz ketchup to its millions served. Recently, Heinz has hired a new CEO for a reinvigorated era in its history. Unfortunately for them, that new CEO is Bernardo Hees…former grand poobah of Burger King. 

And so, McDonald’s is ending that relationship with Heinz. Let the wars continue:

“We value the relationship we’ve maintained with Heinz for more than 40 years. As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time. We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition of the McDonald’s restaurant business, and are confident that there will be no impact to our business, our customers and our great tasting food at McDonald’s.”

Imagine you are working PR for Heinz. Your company hires a great guy with blazing executive past, but he’s got that secret — he led the dreaded enemy of your largest vendor for years. Someone care to throw up a red flag there? In the world of cutthroat capitalism, surely this idea had to be hurled against a whiteboard.

However, like a monkey with his poo, that idea was just stinky to the people making big bucks. And no, that’s not egg on Heinz’s face. Just putting that out there.

MEMO to Hunts and Del Monte: Your move.

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Pepsi’s New Bottle Is Ready for Its Close-Up

The public relations industry has all sorts of niche specialties and compelling areas of expertise, but for those interested in branding — and packaging in particular — the news that Pepsi is updating its bottle design is a big deal. Packaging geeks are like Star Trek fans; they take what they love very seriously.

And they should. Brands ranging from Heinz to Chanel to POM to Maker’s Mark define themselves at least in part through their packaging. In cases like these, the public can easily identify the brand just by looking at the bottle. Pepsi, of course, wants to be a youthful brand — parlance for a hip and carefree edginess that hopefully sells itself to one’s equally cool peers — and hopes to leverage that image with a new “asymmetrical” bottle.

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The Lawyers Are Coming for Your Food Biz Clients

What do the phrases “organic” and “all-natural” mean to you as a consumer? Does the fact that Sun Chips have that great “whole grain taste” make you more likely to eat them in the interest of your own health?

While the vast majority of consumers want to eat well, a recent survey conducted by iModerate Research Technologies confirms the fact that most don’t have enough information to make truly educated decisions regarding the food they buy—and that leaves them more vulnerable to dubious claims made by marketing teams and ad agencies.

In the eyes of the law, these questionable taglines might not mean much, and they may even qualify as “misleading.” But do they amount to bad PR practices or grounds for lawsuits? According to a recent story in The New York Times, a group of very successful litigators thinks they do—and they plan to raise a big stink about it.

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